Media Executive - Wis

Gray Media • Columbia, SC

3d

About The Position

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and the nation’s largest owner of top-rated local television stations and digital assets. WIS is the #1 local media organization in Columbia, South Carolina, and produces more than 60 hours of live local broadcast programming each week, along with original content for digital platforms. WIS provides businesses with multiplatform advertising solutions, sponsored content, and creative services.

The Media Executive will serve as a strategic marketing consultant to local and regional businesses across the Midlands. Using WIS’s broadcast reach and digital marketing tools—including OTT/CTV, targeted display, search, social, and video—the executive will develop customized campaigns designed to deliver measurable return on investment. The role focuses on building business relationships, developing new business, maintaining and growing accounts, and providing excellent customer service. Compensation includes an uncapped commission structure in which performance directly determines compensation.

Requirements

• 3–5 years of consultative B2B sales experience.
• Demonstrated ability to prospect for new business, negotiate high-value contracts, and grow accounts.
• Ability to diagnose client challenges and develop customized marketing proposals.
• Self-motivated, collaborative, and able to work independently in a fast-paced environment.

Nice To Haves

• Proven success in broadcast, digital, or media sales.

Responsibilities

• Identify, prospect, and partner with local and regional businesses to develop new business and capture market share.
• Build tailored, multi-platform marketing campaigns that combine broadcast television with digital marketing tactics.
• Use consumer behavior data and market research to connect prospective customers with clients’ brands.
• Advise clients on the evolving digital and broadcast landscape and build long-term business partnerships.
• Negotiate high-value contracts and grow, maintain, and develop accounts.
• Provide excellent customer service and maximize revenue through new and existing accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed