MEDIA EXECUTIVE - WIS

FOX Carolina News•Columbia, SC

About The Position

WIS is expanding its advertising team and is hiring a Media Executive to represent the station’s media brand and help local and regional businesses grow revenue. The role serves as a strategic marketing consultant to business owners across the Midlands, using WIS’s broadcast reach and multi-platform digital marketing tools to build custom campaigns with measurable return on investment. The Media Executive develops new business, maintains and grows accounts, cultivates client relationships, and provides customer service. Campaign solutions may combine broadcast television with OTT/CTV, targeted display, search, social, and video, informed by consumer behavior data and market research. Compensation includes uncapped commission, with performance directly determining earnings.

Requirements

  • 3–5 years of consultative B2B sales experience.
  • Demonstrated ability to prospect for new business, negotiate high-value contracts, and grow accounts.
  • Ability to diagnose client challenges and develop custom marketing proposals.
  • Self-motivated and independent, with the ability to collaborate and succeed in a fast-paced environment.

Nice To Haves

  • Proven success in broadcast, digital, or media sales.

Responsibilities

  • Identify, prospect, and partner with local and regional businesses to develop new business and capture market share.
  • Build tailored, multi-platform advertising campaigns that combine broadcast television and digital marketing tactics.
  • Use consumer behavior data and market research to connect clients’ brands with potential customers.
  • Educate and guide clients through the broadcast and digital marketing landscape, building long-term business partnerships.
  • Maintain and grow accounts while providing excellent customer service.
  • Negotiate high-value contracts and develop custom marketing proposals to address client challenges.
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