MEDIA EXECUTIVE - KOLO
About The Position
KOLO-TV, a Gray Media station serving Reno and Northern Nevada, is seeking a Media Executive to develop revenue-generating, multi-platform advertising solutions for local clients. The role involves understanding clients’ businesses and challenges, then creating campaigns using KOLO-TV and its associated broadcast and digital offerings, including ABC, Telemundo, MeTV, The CW, the Silver State Sports & Entertainment Network, and Gray Digital Media. The Media Executive is expected to pursue and exceed monthly and quarterly sales targets, lead client conversations with a digital-first approach, and collaborate with creative and production teams to deliver effective campaigns. The position also requires keeping current with media trends and local market developments. The posting highlights opportunities to contribute to local businesses and grow a career with Gray Media.
Requirements
- Demonstrated sales ability and a track record of achieving goals; media sales experience is preferred but not stated as mandatory.
- Understanding of the digital landscape and ability to explain SEO, SEM, and programmatic advertising to local business owners.
- Strategic problem-solving skills, including the ability to use creativity and data-backed insights.
- Ability to thrive in a fast-paced environment and act with urgency.
- Strong listening and interpersonal skills, empathy, integrity, and ability to build and maintain client trust.
- Self-starter attitude and resourcefulness in generating leads and handling campaign launches.
- Strong communication and presentation skills, including comfort presenting in a boardroom and interacting at community events.
Nice To Haves
- Media sales experience.
Responsibilities
- Consult with clients to understand their business challenges and develop customized multi-platform advertising solutions.
- Drive revenue growth and exceed monthly and quarterly sales targets by positioning KOLO-TV and Gray Media products and services.
- Educate clients on targeted display, OTT, and social media integration alongside traditional broadcast advertising.
- Collaborate with creative and production teams to deliver effective campaign materials and execution.
- Monitor media trends and local market shifts to inform client solutions and maintain competitiveness.
Benefits
- Career growth opportunities, including tools and mentorship.
- Technology and training investment.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
