Media Executive - Kolo

Gray Media•Reno, NV

About The Position

Gray Media is seeking a Media Executive for KOLO-TV in Reno, Nevada. The role focuses on helping local businesses grow by understanding their needs and building tailored, multi-platform advertising campaigns across KOLO-TV, its affiliated networks, and Gray Digital Media. The position combines broadcast and digital media sales, client consultation, revenue generation, and close coordination with creative and production teams. The Media Executive is expected to bring a digital-first approach to client solutions, including targeted display, OTT, social media, SEO, SEM, and programmatic concepts, while also positioning traditional broadcast offerings. The role requires keeping current with media trends and local market changes, building trusted client relationships, and working in a fast-paced, goal-oriented environment. KOLO-TV is a multi-platform station serving Reno and Northern Nevada, with ABC, Telemundo, MeTV, The CW, and the Silver State Sports & Entertainment Network. Gray Media describes opportunities for innovation, career growth, mentorship, and community impact. KOLO-TV/Gray Media is a drug-free company and an equal opportunity employer.

Requirements

Proven sales ability and a track record of meeting or exceeding goals; media sales experience is preferred by the posting as an ideal background, not stated as mandatory.
Understanding of the digital advertising landscape and ability to explain SEO, SEM, and programmatic advertising to local business owners.
Strategic problem-solving skills, including the ability to use creativity and data-backed insights.
Ability to thrive in a fast-paced environment and act with urgency.
Strong listening skills, empathy, integrity, and ability to build trust.
Self-starter who can find solutions and take initiative.
Strong communication and presentation skills, including comfort presenting in a boardroom and interacting at community events.

Nice To Haves

Experience in media sales.

Responsibilities

Consult with clients to understand their businesses and challenges, then develop customized multi-platform advertising solutions.
Meet or exceed monthly and quarterly sales targets by positioning KOLO-TV, affiliated networks, and Gray Digital Media offerings.
Promote digital advertising solutions, including targeted display, OTT, and social media, alongside traditional broadcast.
Collaborate with creative and production teams to develop and deliver effective campaigns.
Monitor media trends and local market changes to advise clients and support station performance.
Build and maintain trusted client relationships through listening, empathy, and integrity.
Develop new business leads and navigate campaign launches.