MEDIA EXECUTIVE - WMBF
About The Position
Gray Media is seeking a Media Executive for WMBF to help local businesses reach potential customers through the station’s advertising resources and digital products. This on-site role focuses on generating new advertising revenue, developing new accounts, meeting monthly revenue goals, and growing business with existing clients. The position is part of a collaborative, high-performing sales team and requires a strong desire to help people and to follow the golden rule. The Media Executive keeps current on the station’s products and programming, as well as competing media offerings; negotiates advertising rates and schedules; and prepares written and oral proposals for clients. The role also involves maintaining account updates, revenue projections, forecasts, call tracking, and appointment records in the Matrix CRM, monitoring receivables, and meeting weekly appointment-setting minimums.
Requirements
- Bachelor’s degree, preferably in digital marketing or advertising, or equivalent work experience.
- One year of sales experience is preferred.
- Good communication, presentation, and collaboration skills.
- Ability to handle multiple tasks in a fast-paced environment.
- Ability to work independently, solve problems, and manage time effectively.
- Knowledge of Microsoft Office products.
- Must meet Gray Television driving requirements and hold a valid driver’s license.
- Strong desire to help people and a commitment to living the golden rule.
Nice To Haves
- Broadcast and/or digital advertising sales experience.
- A successful outside-sales track record.
Responsibilities
- Generate new advertising revenue by cold-calling prospects and developing new advertising accounts for the station and its digital products.
- Meet or exceed monthly revenue goals through daily prospecting and appointment setting, selling digital advertising, and growing revenue from current clients.
- Stay informed about station product lines and programming features, as well as those of competing television stations and other media platforms.
- Negotiate advertising rates and schedules and prepare written and oral proposals for clients.
- Provide account updates, communicate monthly revenue projections, and forecast future advertising business in the Matrix CRM weekly.
- Monitor accounts receivable for the assigned client base.
- Maintain daily call tracking and appointment records in the CRM and achieve weekly appointment-setting minimums.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
