Media Executive - Wmbf

Gray Media • Myrtle Beach, SC

20h • Onsite

About The Position

WMBF is seeking a Media Executive to help local businesses connect with potential customers through the station’s advertising resources and digital products. The role focuses on generating new advertising revenue, developing new accounts, growing business with current clients, and meeting monthly revenue goals. This is an on-site position, not remote. A strong desire to help people and a commitment to treating others well are necessary.

Requirements

• Bachelor’s degree, preferably in digital marketing or advertising, or equivalent work experience.
• Good communication, presentation, and collaboration skills.
• Ability to handle multiple tasks in a fast-paced environment.
• Ability to work independently, solve problems, and manage time effectively.
• Knowledge of Microsoft Office products.
• Must meet Gray Television driving requirements and have a valid driver’s license.

Nice To Haves

• At least one year of sales experience is preferred.
• Broadcast and/or digital advertising sales experience is a plus; a successful outside sales track record will also be considered.

Responsibilities

• Generate new advertising revenue by cold-calling prospects and developing new advertising accounts for the station and its digital products.
• Exceed monthly revenue goals through daily cold calling, appointment setting, digital advertising sales, and growing revenue from current clients.
• Stay current on the station’s product lines and programming features, as well as those of competing television stations and other media platforms.
• Negotiate advertising rates and schedules and prepare written and oral proposals for clients.
• Provide account updates, communicate monthly revenue projections, and forecast future advertising business weekly in the Matrix CRM database.
• Monitor accounts receivable for assigned clients.
• Maintain daily call tracking and appointments in the CRM database and meet weekly appointment-setting minimums.

What This Job Offers

• Job Type: Full-time