Media Development Specialist (AI Content Developer)

Michigan Virtual • Lansing, MI

6d • Hybrid

About The Position

The Media Development Specialist (AI Content Developer) creates, enhances, and replaces multimedia instructional content across Michigan Virtual’s student course catalog using AI-powered tools. The position uses advanced prompting techniques and generative AI platforms to produce engaging, accessible content—including video, animation, audio, images, interactive media, and text—aligned with instructional goals. The primary focus is producing high-quality instructional videos, with expertise in AI tools and prompt engineering rather than manual filming or video editing.

The specialist collaborates with curriculum, course support, and instructional design teams to review existing video assets, identify opportunities for improvement or replacement, and create AI-generated media that supports learner engagement and comprehension. The role also contributes to ongoing course improvement by refining prompts, evaluating outputs, adjusting workflows, and ensuring accessibility and consistency with Michigan Virtual’s instructional standards.

This is a full-time, exempt position in the Student Learning Services department. It is hybrid under Michigan Virtual policy and reports to the Course Design and Development Manager. The posted salary range is $58,337–$65,200. Michigan Virtual is a Lansing-based nonprofit focused on advancing K–12 education through digital learning, research, innovation, policy, and partnerships. The organization employs over 300 full- and part-time teachers, professionals, and other staff. Michigan residents receive preference in hiring decisions.

Requirements

• Associate’s degree or equivalent experience in educational technology, digital media, communications, or a related field.
• At least 1 year of experience using AI tools for content creation, media generation, or workflow automation.
• Demonstrated experience with prompt engineering and iterative AI content development.
• Advanced proficiency in AI prompting and generative AI tools.
• Ability to iterate on and refine AI-generated outputs for quality and accuracy.
• Ability to translate instructional goals into effective AI-generated media.
• Strong attention to detail and a quality assurance mindset.
• Understanding of Fair Use guidelines, Creative Commons licenses, and evaluation of Terms of Use.
• Ability to learn and adapt quickly to new AI technologies and platforms.
• Effective communication and collaboration skills across technical and non-technical teams.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Understanding of digital media accessibility standards, including color contrast, captions, and descriptive transcripts.
• Ability to evaluate content from a learner experience perspective.
• Commitment to confidentiality and data security standards.

Nice To Haves

• Bachelor’s degree in Educational Technology, Instructional Design, Media Production, or a related field, or equivalent work experience demonstrating the relevant competencies.
• Experience with AI video generation platforms, such as Heygen, Synthesia, Vyond, ElevenLabs, Google Gemini, Canva, Flux, Midjourney, Ideogram, Stable Diffusion, or Adobe Firefly.
• Experience supporting or developing online learning content.
• Experience working within a learning management system, such as Brightspace.
• Familiarity with instructional design principles, including UDL.
• Knowledge of WCAG 2.1 or 2.2 accessibility standards.
• Experience integrating AI-generated content into LMS or CMS platforms.
• Basic understanding of video storytelling, pacing, and engagement; advanced production skills are not required.
• Familiarity with scripting or structuring educational video content.

Responsibilities

• Develop new video, audio, and image content and replace existing YouTube-based instructional videos using AI generation tools.
• Design, test, and refine advanced prompts to produce high-quality, instructionally sound video, audio, and image outputs.
• Evaluate existing video content to identify gaps, outdated materials, or opportunities for AI-driven improvement.
• Collaborate with curriculum and instructional design teams to align generated media with learning objectives and course standards.
• Ensure generated media meets accessibility standards, including captions, transcripts, and clear audio and visual elements.
• Ensure generated media follows Fair Use requirements and Creative Commons licensing guidelines and restrictions, and that current attributions are included in course content.
• Iterate on AI-generated outputs by adjusting prompts, inputs, and workflows to improve quality, accuracy, and engagement.
• Document prompt strategies, workflows, and best practices for AI video and audio generation.
• Conduct quality assurance reviews of AI-generated video and audio before course integration.
• Stay current with emerging AI tools and technologies for video, audio, and content creation.
• Support integration of video and audio content into learning management systems and course platforms.
• Contribute to broader AI-enhanced course development, including voiceovers, visuals, on-screen text, animations, and interactive elements.
• Assist in developing internal guidelines and standards for AI-generated instructional content.
• Provide guidance to team members on effective use of AI tools for content creation.
• Perform other duties as assigned.

Benefits

• A people-first culture that strives to make employees feel welcome, heard, valued, and empowered.
• A culture that supports a healthy work-life balance.
• Reasonable accommodation for qualified individuals with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree