Media Development Specialist (AI Content Developer)

Michigan Virtual•Lansing, MI

3d•$58,337 - $65,200•Hybrid

About The Position

The Media Development Specialist (AI Content Developer) creates, enhances, and replaces multimedia instructional content across Michigan Virtual’s student course catalog using AI-powered tools. The role uses advanced prompting techniques and generative AI platforms to produce engaging, accessible multimedia—including video, animation, audio, images, interactive content, and text—aligned with instructional goals. The primary focus is producing high-quality instructional videos through AI tools and prompt engineering rather than manual video editing or filming. The specialist collaborates with curriculum, course support, and instructional design teams to review existing video assets, identify opportunities for improvement or replacement, and generate AI-driven media that supports learner engagement and comprehension. The role also iterates on AI-generated media by refining prompts and outputs, evaluating quality, and adjusting parameters to meet accessibility requirements and Michigan Virtual instructional standards. It supports course improvement and media integration, documents workflows and best practices, and helps develop internal guidance for AI-generated instructional content. The position is hybrid under Michigan Virtual policy and reports to the Course Design and Development Manager. It is an exempt, full-time position with a posting range of $58,337–$65,200.

Requirements

Associate’s degree or equivalent experience in educational technology, digital media, communications, or a related field.
At least 1 year of experience using AI tools for content creation, media generation, or workflow automation.
Demonstrated experience with prompt engineering and iterative AI content development.
Advanced proficiency in AI prompting and generative AI tools.
Ability to iterate on and refine AI-generated outputs for quality and accuracy.
Ability to translate instructional goals into effective AI-generated media.
Strong attention to detail and a quality assurance mindset.
Understanding of Fair Use guidelines, Creative Commons licenses, and evaluation of Terms of Use.
Ability to learn and adapt quickly to new AI technologies and platforms.
Effective communication and collaboration skills across technical and non-technical teams.
Ability to manage multiple projects and priorities in a fast-paced environment.
Understanding of digital media accessibility standards, such as color contrast, captions, and descriptive transcripts.
Ability to evaluate content from a learner-experience perspective.
Commitment to confidentiality and data security standards.

Nice To Haves

Bachelor’s degree in Educational Technology, Instructional Design, Media Production, or a related field, or equivalent work experience demonstrating relevant competencies.
Experience with AI video-generation platforms such as Heygen, Synthesia, Vyond, ElevenLabs, Google Gemini, Canva, Flux, Midjourney, Ideogram, Stable Diffusion, or Adobe Firefly.
Experience supporting or developing online learning content.
Experience working with a learning management system such as Brightspace.
Familiarity with instructional design principles, including Universal Design for Learning (UDL).
Knowledge of WCAG 2.1 or 2.2 accessibility standards.
Experience integrating AI-generated content into LMS or CMS platforms.
Basic understanding of video storytelling, pacing, and engagement; advanced production skills are not required.
Familiarity with scripting or structuring educational video content.

Responsibilities

Develop new video, audio, or image content and replace existing YouTube-based instructional videos using AI generation tools.
Design, test, and refine advanced prompts to produce high-quality, instructionally sound media outputs.
Evaluate existing video content to identify gaps, outdated materials, or opportunities for AI-driven improvement.
Collaborate with curriculum and instructional design teams to align generated media with learning objectives and course standards.
Ensure generated media meets accessibility standards, including captions, transcripts, and clear audio and visual elements.
Ensure generated media complies with Fair Use and/or Creative Commons guidelines and restrictions, with current attributions in course content.
Iterate on AI-generated outputs by adjusting prompts, inputs, and workflows to improve quality, accuracy, and engagement.
Document prompt strategies, workflows, and best practices for AI video and audio generation.
Conduct quality assurance reviews of AI-generated video and audio before course integration.
Stay current with emerging AI tools and technologies related to video, audio, and content creation.
Support integration of video and audio content into learning management systems and course platforms.
Contribute to broader AI-enhanced course development, including voiceovers, visuals, on-screen text, animations, and interactive elements.
Assist in developing internal guidelines and standards for AI-generated instructional content.
Guide team members on effective use of AI tools for content creation.
Perform other duties as assigned.