Media Buyer

Davis Elen Advertising•Los Angeles, CA

2h•$75,000 - $85,000

About The Position

The Media Buyer is responsible for buying designated broadcast and streaming media for assigned local markets and accounts, including linear TV, radio, cable, sports packages, and sponsorships. The role researches media options, negotiates pricing and placements, manages media schedules and vendor agreements, tracks campaign spending and billing, and evaluates campaign results. The Media Buyer also identifies new opportunities and maintains strong relationships with media representatives, internal teams, and clients.

Requirements

At least 3 years of related experience in media buying, including local media markets.
Experience with linear television, spot radio, spot cable, streaming audio, podcasts, video, sports, and sponsorships.
Very good mathematical ability.
Organized and detail-oriented, with problem-solving and multitasking abilities.
Good communication and presentation skills.

Nice To Haves

Bachelor's degree preferred, or equivalent experience.
Quick-service restaurant (QSR) experience is a plus.
Experience with Media Ocean is preferred.

Responsibilities

Meet with media representatives and use media databases to research available media placement options.
Negotiate the best price and estimate ratings and media placement in accordance with the approved media plan.
Meet all deadlines.
Evaluate and negotiate sponsorships and bring forward new ideas.
Monitor media agreements and contracts with outside media vendors.
Oversee media schedules and adjust broadcast and online schedules in response to program changes or campaign performance.
Monitor media placement and time discrepancies, reconcile billing, and track these items daily.
Conduct post-buy analysis after every campaign.
Track expenditures to ensure compliance with the budget.
Research and maintain records of trends and innovations that affect media buying.
Provide new opportunities and recommendations or points of view.
Maintain excellent relationships with the media community, account and media teams, and clients.