MarTech Platform Specialist
About The Position
K-LOVE is seeking a MarTech Platform Specialist to use technical expertise, data insights, and collaboration skills to support multichannel marketing campaigns that advance the organization’s ministry mission. The role executes and optimizes campaigns across email, SMS, and push channels; analyzes campaign performance; manages audience segmentation and tracking; and creates reports using marketing and data platforms. The specialist also supports marketing journeys, campaign content, landing pages, and cross-functional initiatives, while improving processes and ensuring technical and compliance standards are followed. K-LOVE is a nonprofit, multi-platform media company focused on drawing people closer to Christ. It operates the K-LOVE and Air1 Christian music radio networks, streaming audio, and other media ministries. The organization emphasizes ministry alignment and a shared commitment to its faith, mission, vision, and values.
Requirements
- 2–5 years of experience, with practical experience and expertise in one domain.
- Advanced understanding of agile methodologies and use of Kanban boards, such as Azure DevOps.
- Proficiency managing Tealium AudienceStream for customer data analysis and segmentation.
- Expertise in Salesforce CRM, including customizing features for marketing initiatives.
- Advanced knowledge of marketing automation platforms such as Pardot, Marketing Cloud, Braze, or Eloqua.
- Strong data analysis skills and ability to interpret complex datasets.
- Proficiency in HTML, CSS, and JavaScript.
- Expertise executing and optimizing SMS and push notification campaigns.
- Proficiency using UTM parameters for detailed campaign tracking.
- Advanced campaign tracking and analysis skills, including producing detailed reports.
- Proficiency in Google Analytics and Tealium Tag Manager.
- Proficiency in Snowflake and SQL for complex data queries and reporting.
- Agreement with K-LOVE’s Statement of Faith, Mission, Vision, and Values.
Responsibilities
- Execute and optimize complex email campaigns using platforms such as Salesforce Marketing Cloud.
- Implement A/B tests and report performance metrics for email, push, and SMS campaigns.
- Oversee technical aspects of SMS and push notification campaigns, ensuring delivery and compliance standards.
- Analyze campaign performance metrics and provide actionable insights to the marketing team.
- Manage advanced segmentation strategies and ensure accurate lead-source tracking.
- Collaborate with digital and web teams to test and optimize landing pages and troubleshoot integration issues.
- Create detailed reports using Pardot, Salesforce CRM, Snowflake, and other tools.
- Use Snowflake and SQL for data queries, integration, and reporting.
- Develop and debug HTML and CSS for complex forms and emails.
- Coordinate multiple projects and implement process improvements.
- Support content development and alignment with campaign goals.
- Oversee technical campaign creation within Salesforce CRM and UTM link-tracking strategies, ensuring adherence to standards.
- Manage development, testing, implementation, and reporting phases of marketing journey projects.
- Collaborate with cross-functional teams to support marketing initiatives.
Benefits
- Industry-leading medical, dental, and vision coverage.
- Short- and long-term disability insurance and life insurance.
- Robust 401(k) with company match.
- Parental leave with Baby Bonding pay.
- Generous PTO, holiday, and sick pay.
- Exclusive access to concerts, movie premieres, media industry events, and more.
- Leadership and Career Development Programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
