Director, Martech Platform (Adobe) - Remote
About The Position
The Director, Martech Platform owns the strategy, roadmap, and architectural direction of the martech stack anchored in Adobe Experience Cloud, including Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA). In partnership with the VP, Customer Facing Technology, this leader will guide how the platform evolves and integrates with the broader digital ecosystem to enable Marketing, eCommerce, and agency partners to deliver personalization at scale. The role serves as solution architect for the martech stack and partners across product, engineering, data services, loyalty applications, enterprise architecture, cybersecurity, legal, and GRC to deliver compliant, reliable, and impactful solutions. Initial priorities include guiding execution of the Adobe implementation led by a systems integrator, establishing a personalization managed-services operating model, and building the internal Martech Platform team to support platform operations, adoption, and use. The Director owns partner and vendor relationships and is accountable for a stable, well-governed platform with a clear path to internal ownership. The position also leads platform strategy and governance, team development, privacy and compliance coordination, budget and vendor management, and platform enablement and adoption. The desired outcomes are personalization at scale across channels, a unified and compliant customer identity and data foundation, and a stable, standards-based platform with a clear path to internal ownership.
Requirements
- 10 or more years in martech, digital marketing technology, marketing operations, or digital experience platform roles, with a track record in platform implementation, strategy, and leadership.
- Deep, hands-on Adobe Experience Cloud experience, including AEP, Real-Time CDP, AJO, CJA with Content Analytics, Adobe Experience Manager Sites and Assets, Dynamic Media, Adobe Target, and Workfront, gained through implementation or architecture ownership.
- Ability to progress from hands-on technical execution to platform strategy, architecture, and team leadership.
- Deep understanding of identity resolution, including cross-device identity stitching, identity namespace design, merge-policy governance, and authenticated versus unauthenticated profile management in AEP.
- Understanding of data governance, CCPA/GDPR privacy regulation, consent management, and martech data compliance obligations.
- Change-management experience designing enablement programs, driving adoption across user groups, and measuring readiness and platform utilization.
- Experience managing complex systems integrator and managed-services relationships, including SOW oversight, budget accountability, and knowledge transfer.
- Experience architecting across applications, cloud platforms, APIs, integrations, data flows, identity, and security.
- Strong understanding of APIs, microservices, event-driven architecture, and service orchestration.
- Experience partnering with product managers and helping estimate and plan roadmap work.
- Exceptional stakeholder communication with executives, product teams, architects, and engineering teams.
- Experience building or leading a martech platform team from the ground up.
- Direct implementation experience with Adobe Experience Platform, Real-Time CDP, AJO, and CJA.
- One or more Adobe certifications: Adobe Certified Multi-Solution Architect, AEP Foundations, AEP Architect, AEP Data Engineer, Real-Time CDP Developer, or AJO Developer / Practitioner.
- Experience with PCI DSS, GDPR, PII handling, and compliance-relevant data flows.
- Experience with OneTrust or a similar consent and preference management platform.
- Hospitality, travel, or consumer-brand experience.
- Experience defining martech platform operating models serving marketing, eCommerce, and agency teams.
Responsibilities
- Define a multi-year Martech Platform roadmap aligned with personalization, content-supply-chain, cross-channel content reuse, AI-driven automation, and customer journey orchestration goals.
- Advise business and technology leadership, present architecture recommendations and trade-offs, and explain technical decisions in terms of business impact.
- Translate business objectives and product priorities into architectural direction, technical enablers, estimates, dependencies, and delivery sequencing.
- Evaluate emerging technologies, platform extensions, and tools, and make business-value-based build, buy, or partner recommendations.
- Manage a cross-functional team responsible for platform architecture, integrations, data collection, data engineering, governance, and administration.
- Define career development for the team and foster innovation, agility, and continuous improvement.
- Lead solution architecture for the martech stack, including integration patterns, data flows, dependencies, and platform standards.
- Partner with product managers to shape solution vision, roadmap, and work sequencing.
- Collaborate with enterprise architecture and engineering leaders on standardized personalization intake, requirements, solution design, implementation, and measurement processes.
- Ensure platform designs, vendor integrations, and configurations meet enterprise architecture, cybersecurity, privacy, compliance, performance, reliability, supportability, and cost requirements.
- Contribute to architecture governance, including design standards, review forums, sign-off processes, and decision documentation.
- Partner with content and creative teams to scale and optimize content creation, reuse, and delivery for personalization.
- Provide technical guidance and quality oversight to systems integrator and managed-services partners.
- Serve as the primary technology liaison to Cybersecurity, GRC, Legal, and Privacy on martech matters.
- Own consent and preference management configuration and platform data-privacy obligations, including CCPA and GDPR requirements.
- Contribute to data governance policies, DULE labeling, and attribute-based access control design, and ensure proper configuration and enforcement.
- Contribute to privacy and compliance documentation and reviews, and support GRC auditing and reporting.
- Manage the Martech Platform budget, including licensing, consumption controls, partner contracts, infrastructure, and team costs; develop annual plans and track spending.
- Own relationships with Adobe, OneTrust, Cloudflare, Twilio SendGrid, Google, AWS, agencies, systems integrators, and managed-services partners.
- Manage partner scope, statements of work, deliverables, knowledge transfer, and transition planning from implementation to managed services and internal ownership.
- Drive partner accountability and quality, proactively escalating and resolving issues.
- Champion platform adoption across Marketing, eCommerce, and product engineering teams and establish adoption expectations.
- Define and track KPIs for platform adoption, business impact, and time-to-value, including measures related to revenue growth, conversion, and customer lifetime value.
- Design and manage training and enablement, measuring adoption, proficiency, and utilization against targets.
- Contribute to organizational change management as platform operations transition toward internal ownership.
- Define the operating model for internal teams, agencies, and managed-services providers using the platform.
- Develop enablement frameworks, documentation standards, and onboarding resources for platform user groups.
Benefits
- Bonus eligible.
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What This Job Offers
Job Type
Full-time
Career Level
Director
