MarTech Platform Specialist

Educational Media Foundation•Franklin, TN

About The Position

K-LOVE is seeking a MarTech Platform Specialist to apply technical expertise, data insights, and collaboration skills to multichannel marketing campaigns that support the organization’s ministry mission. K-LOVE hires for alignment with its faith, mission, vision, and values; team members contribute to its mission of encouraging audiences to have a meaningful relationship with Christ. The specialist executes and optimizes campaigns across email, SMS, and push channels; manages campaign technology, segmentation, tracking, testing, and reporting; and works with marketing, digital, web, and other cross-functional teams. The role uses tools including Salesforce Marketing Cloud, Pardot, Salesforce CRM, Tealium, Snowflake, SQL, and Google Analytics. The position also supports campaign content and process improvements. K-LOVE is a nonprofit, multi-platform media company founded in 1982. It operates the K-LOVE and Air1 radio networks, with more than 1,000 broadcast signals across all 50 states, streaming audio, and other media ministries. The company employs nearly 500 team members across its Nashville office and field locations. K-LOVE is an equal opportunity employer and requires candidates to agree with its Statement of Faith, Mission, Vision, and Values.

Requirements

2–5 years of experience, with practical experience and expertise in one domain.
Advanced understanding of agile methodologies and use of Kanban boards such as Azure DevOps.
Proficiency managing Tealium AudienceStream for customer data analysis and segmentation.
Expertise in Salesforce CRM, including customizing features for marketing initiatives.
Advanced knowledge of marketing automation platforms such as Pardot, Marketing Cloud, Braze, or Eloqua.
Strong data analysis skills and ability to interpret complex datasets.
Proficiency in HTML, CSS, and JavaScript.
Expertise executing and optimizing SMS and push notification campaigns.
Proficiency using UTM parameters for campaign tracking.
Advanced campaign tracking and analysis skills, including producing detailed reports.
Proficiency in Google Analytics and Tealium Tag Manager.
Proficiency in Snowflake and SQL for complex data queries and reporting.
Candidates must agree with K-LOVE’s Statement of Faith, Mission, Vision, and Values.

Responsibilities

Execute and optimize complex email campaigns using platforms such as Salesforce Marketing Cloud.
Implement A/B tests and report performance metrics for email, push, and SMS campaigns.
Oversee technical aspects of SMS and push notification campaigns, ensuring delivery and compliance standards.
Analyze campaign performance metrics and provide actionable insights to improve effectiveness.
Manage advanced audience segmentation strategies and ensure accurate lead-source tracking.
Collaborate with digital and web teams to test and optimize landing pages and troubleshoot integration issues.
Create detailed reports using Pardot, Salesforce CRM, Snowflake, and other tools.
Use Snowflake and SQL for data queries, integration, and reporting.
Develop and debug HTML and CSS for complex forms and emails.
Coordinate multiple projects and implement process improvements.
Support content development and alignment with campaign goals.
Oversee technical campaign creation in Salesforce CRM and UTM link-tracking strategies, ensuring standards are followed.
Manage development, testing, implementation, and reporting for marketing journey projects.
Collaborate with cross-functional teams to support marketing initiatives.