Freelance Marketo Email Specialist

Current

7d•$50 - $70•Remote

About The Position

Current is seeking a Freelance Marketo Email Specialist for a hands-on, execution-only contract engagement with no leadership or management responsibilities. The specialist will build, test, and launch email programs in Marketo for a range of client brands, turning approved briefs into working programs with responsive templates and modules, smart lists, and campaign flows. The role requires accurate, timely delivery with minimal oversight, while taking direction from Current’s internal team and identifying issues before they reach subscribers. The specialist will work across multiple client brands and Marketo instances, maintain organized program structures, and document builds and processes for reuse by other team members. Current is a remote-first agency whose teams collaborate across websites, platforms, campaigns, CRM ecosystems, and digital product experiences. The engagement is freelance and contract, with a target hourly rate of $50–$70; the actual rate depends on factors including skills, experience, and location.

Requirements

At least 3 years of hands-on experience building and deploying email campaigns in Marketo Engage.
Strong working knowledge of Marketo programs, smart lists, smart campaigns, tokens, snippets, and dynamic content.
Proficiency in HTML and CSS for email, including responsive and hybrid coding and Marketo template syntax.
Experience with email rendering and QA tools such as Litmus or Email on Acid.
A detail-oriented QA process that catches errors in logic, links, and personalization before launch.
Experience working across multiple clients or Marketo instances and adapting to different setups and conventions.
Clear, proactive communication, including flagging risks early and providing accurate time estimates.
Ability to work independently, take direction well, and meet deadlines across overlapping requests.

Nice To Haves

Marketo Certified Expert or Marketo Certified Associate.
Familiarity with email deliverability, authentication (SPF, DKIM, DMARC), and list hygiene.
Experience with email accessibility standards such as WCAG.
Experience with lead scoring, lifecycle programs, and Marketo–Salesforce CRM sync.
Experience with other marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, or Braze.
Agency or consulting experience.

Responsibilities

Build and launch Marketo email programs, including one-off sends, nurture streams, engagement programs, and triggered campaigns.
Develop and maintain responsive email templates and modular components using HTML, CSS, and Marketo template syntax, variables, and editable sections.
Configure smart lists, smart campaigns, flow steps, and segmentations according to the brief.
Use tokens, dynamic content, and snippets to personalize emails and make programs easy to clone and reuse.
QA emails before launch, including rendering across clients and devices, links, tokens, personalization fallbacks, and list logic.
Maintain clean Marketo program structures, naming conventions, and folder organization across client instances.
Build to provided briefs and requirements, and flag gaps or errors before they cause problems with a send.
Communicate status, timelines, and blockers clearly with the internal point of contact.
Document builds and processes so other team members can pick up, update, or reuse the work.
Follow established Marketo, deliverability, and accessibility standards on every build.