Email Operations Specialist

Paperless Post•New York, NY

8h•$78,000 - $90,000•Hybrid

About The Position

The Email Operations Specialist is responsible for the day-to-day, hands-on execution of marketing campaign emails and support for triggered lifecycle flows. The role owns campaign setup and delivery and contributes to personalized digital experiences at scale. It is part of the Growth Marketing team, reports to the Director, Lifecycle Marketing, and works from the NYC office two days per week. The specialist prepares assets, codes and builds emails, manages audience lists and segmentation, schedules sends, and performs quality assurance across devices, clients, and environments. They troubleshoot technical and rendering issues, use ESP tools and Sailthru’s Zephyr scripting language to deliver dynamic content, and explore AI tools to improve operational efficiency. They also analyze campaign performance, propose tests and optimization ideas, and partner with the team on campaign planning.

Requirements

2–4 years of proven experience in email marketing, including hands-on work in an ESP.
HTML/CSS email coding experience, including experience with ESP scripting or templating languages.
Experience quality-assuring emails across devices and email clients.
Strong understanding of email marketing best practices.
Knowledge of relevant email marketing regulations, including CAN-SPAM and GDPR.
Experience with marketing automation and personalization software and tools.
Proficiency in at least one customer data platform and one data visualization tool.
An analytical mindset and comfort using performance data to inform recommendations.
Strong technical proficiency and comfort learning new systems.
Strong attention to detail and communication skills.
Genuine interest in email marketing and its technical aspects, including coding and automation.

Nice To Haves

Hands-on experience with Sailthru.
Experience with Zephyr.
Experience with Litmus email testing tools.
Experience with Looker.

Responsibilities

Execute day-to-day email campaign operations, including preparing image assets, coding templates, building and segmenting lists, scheduling sends, and setting up tests.
Build responsive, personalized triggered email templates and support triggered-flow setup in Sailthru.
Own quality assurance for every send across devices, email clients, and environments.
Troubleshoot rendering and technical issues, including HTML templates, broken links, and list segmentation.
Explore and apply AI tools to improve efficiency across email operations.
Use ESP tools and Sailthru’s Zephyr scripting language to deliver dynamic content.
Manage audience lists and maintain list hygiene through data cleansing to improve targeting accuracy.
Analyze campaign performance and contribute testing and optimization ideas to inform future campaigns.
Partner with the team on campaign planning, providing a technical and data-informed perspective.