Email & SMS Specialist

Twin Health

1d • $90,000 - $115,000 • Remote

About The Position

Twin Health is seeking an Email & SMS Specialist to own their email and SMS acquisition channels end-to-end. This role is responsible for executing and testing within a channel strategy set by a higher level of management. The primary focus will be on improving email performance, particularly resolving Gmail Promotions tab placement issues, and building Twin's first SMS program from scratch on the existing Braze platform. The role requires meticulous logging of decisions, designing and running A/B tests, and partnering with various teams for creative production and measurement. AI tools will be utilized to assist in drafting creative variants and accelerating reporting. This is an execution-focused role within a growing digital health company.

Requirements

• 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP
• Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics
• Strong grasp of deliverability and inbox-placement mechanics (sender reputation, authentication, list hygiene, Promotions-tab avoidance)
• Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform
• Experience designing and reading A/B tests
• Comfortable executing within a channel strategy set by someone else, rather than setting standalone channel direction — this role reports into an orchestration layer, not around it
• Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM
• SQL literacy
• Experience partnering with a channel-orchestration manager or director rather than owning multi-channel strategy solo

Responsibilities

• Own email end to end: creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship.
• Resolve the Gmail Promotions inbox-placement issue currently capping email's reach and blocking content testing.
• Build Twin's first SMS program from scratch on the existing Braze platform.
• Own SMS consent and TCPA compliance from day one.
• Log every creative, cadence, and segment decision — what was considered, what was chosen, and why.
• Ensure every send is joinable to an individual lead record, not just reconcilable in aggregate.
• Design and run email and SMS A/B tests with a stated hypothesis and success metric before launch.
• Build on the existing Motivation vs. Barrier messaging framework already validated in market, and extend it to SMS as that channel comes online.
• Partner with Marketing on creative production and approval.
• Use AI tools such as Claude to draft creative variants and accelerate reporting.
• Other duties as assigned

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents
• 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family
• Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed