Email & SMS Marketing Strategist

Lifeway Christian Resources•Remote,

7d•Remote

About The Position

Lifeway is seeking an experienced Email & SMS Marketing Strategist to lead the strategy, execution, and performance of email and SMS campaigns that deepen customer relationships and drive measurable results. In this role, you will own the full campaign lifecycle — from ideation and template development to audience segmentation, A/B testing, and post-send analysis — using enterprise platforms like Salesforce Marketing Cloud and Attentive. You will bring both creative and analytical strengths to craft personalized, data-driven messaging that reflects Lifeway's mission and resonates with our audience. If you are passionate about digital marketing innovation, cross-functional collaboration, and continuous improvement, this is an opportunity to make a significant impact at a purpose-driven organization.

Requirements

Bachelor's degree in Marketing, Communications, or a related field, required
Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive
Proficiency in HTML and CSS for building and troubleshooting responsive, mobile-friendly email templates
Strong audience segmentation and data analysis skills, using subscriber behavior and demographics to drive targeted campaign strategies
Demonstrated ability to plan and execute A/B tests and interpret results to optimize campaign performance
Proven project management skills with experience coordinating multi-layered campaigns across cross-functional teams
Strong written and verbal communication skills, including experience presenting to senior-level stakeholders
Working knowledge of email marketing regulations including CAN-SPAM, TCPA, and GDPR
Actively involved in an evangelical Christian church

Nice To Haves

Master's degree in Marketing, Communications, or a related field, preferred
Experience with Salesforce Marketing Cloud advanced features including Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect
Familiarity with analytics and reporting tools, marketing automation platforms, and testing technologies
Exposure to JavaScript for advanced campaign development and dynamic content
Experience managing direct mail integration and social media platform integrations

Responsibilities

Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
Limited travel: 2-4 times per year, typically overnight
Strategize, build, and launch end-to-end email and SMS campaigns — from concept through deployment — ensuring on-brand execution, regulatory compliance (CAN-SPAM, TCPA, GDPR), and consistent list hygiene
Develop and maintain responsive email templates using HTML and CSS, creating mobile-friendly, dynamic designs that perform seamlessly across devices and support advanced audience segmentation
Monitor and analyze campaign performance metrics (open rates, click-through rates, opt-out rates) and implement A/B testing across subject lines, messaging, and layouts to continuously optimize engagement and conversion
Build and maintain advanced audience segments based on subscriber behavior and demographics to power personalized, targeted messaging strategies
Serve as the primary point of contact for email and SMS campaign needs, partnering closely with content, design, and marketing teams to align messaging with organizational goals
Manage campaign timelines, assets, and cross-functional deliverables to consistently hit milestones and KPIs across multi-layered projects
Stay current on digital marketing trends, platform updates, and industry best practices, sharing knowledge with teammates to foster a culture of continuous learning
Support direct mail integration, social media integrations, and data management efforts that complement the broader channel strategy