Manager, Email & SMS Marketing

Lifeway Christian Resources•Remote,

7d•Remote

About The Position

Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples.

Requirements

Bachelor’s degree Marketing, Communications, or a related field, required
7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
3+ years of experience leading a marketing team, including hiring, coaching, and performance management
Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
Excellent written and verbal communication skills, including experience presenting to senior-level executives
Actively involved in an evangelical Christian church

Nice To Haves

Master’s degree, preferred
Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
Experience with advanced analytics and direct mail integration.
Familiarity with standard internet and email technologies and protocols.

Responsibilities

Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals.
Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
Designs advanced audience segmentation strategies for personalized messaging.
Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA.
Collaborates with content, design, IT, and marketing teams to align strategies.
Optimizes workflows, templates, and automation for timely and high-quality campaigns.
Explores innovative trends, tools, and techniques to enhance engagement and retention.
Required travel to Nashville 2-4 times per year