Marketo Email Automation Specialist

SILAC Insurance Company•Salt Lake City, UT

About The Position

SILAC Insurance Company is seeking a hands-on Marketo Email Automation Specialist to build the automation capability needed to move from broad, manual communications toward targeted, scalable, and measurable advisor engagement. The specialist will improve existing marketing programs while preparing the organization for future Salesforce integration and more sophisticated segmentation, customer journeys, and measurement. The role sits within SILAC’s Marketing team, which brings together brand, product marketing, digital experiences, and agent engagement. The specialist will serve as Marketing’s primary hands-on Marketo expert, collaborating with Marketing, Sales, IT/CRM, and Compliance stakeholders to create scalable marketing programs and improve campaign performance. The position is full-time, Monday through Friday, 40 hours per week. The listed schedule types are in-office, remote, and hybrid.

Requirements

5–8 years of experience in marketing automation, demand generation, marketing operations, or a related discipline.
Deep, hands-on Marketo experience.
Demonstrated experience building campaigns, nurture programs, segmentation, workflows, forms, and landing pages.
Strong understanding of marketing databases, campaign architecture, and data hygiene.
Experience with campaign analytics, testing, and performance optimization.
Understanding of consent, unsubscribe, and marketing communication governance.
Ability to translate business and campaign objectives into scalable technical solutions.
Comfort partnering across Marketing, Sales, IT/CRM, and Compliance.
High bias to action and willingness to develop the approach and personally build it in the platform.
Bachelor’s degree or equivalent relevant experience.

Nice To Haves

Salesforce and Marketo integration experience is strongly preferred.
Financial-services experience is strongly preferred but not required.

Responsibilities

Serve as Marketing’s primary hands-on Marketo expert.
Build, execute, and optimize email campaigns, automated programs, and nurture journeys.
Develop audience segmentation, campaign logic, and targeting strategies.
Improve the structure, scalability, and efficiency of SILAC’s current Marketo environment.
Create reusable campaign templates, workflows, and program structures.
Establish testing and optimization practices for subject lines, content, audiences, cadence, and calls to action.
Partner with the Marketing Content Manager to translate content and campaign strategies into targeted programs, nurture journeys, and audience experiences.
Partner with the Brand Manager and UX/Digital Experience resources to ensure landing pages, forms, and automated communications provide a consistent SILAC experience.
Define Marketing requirements for future Salesforce-Marketo integration.
Partner with IT/CRM stakeholders on field mapping, data flows, synchronization, and integration requirements.
Establish practices for data quality, consent, opt-in, suppression, and campaign governance.
Develop campaign reporting and performance dashboards.
Help connect Marketing engagement to Sales activity and, as data capabilities mature, production.
Identify opportunities to automate repetitive Marketing processes and reduce manual work.
Build scalable processes that allow Marketing to increase output without proportionally increasing headcount.