Marketo Email Automation Specialist

SILAC Insurance Company • Salt Lake City, UT

8d

About The Position

The Marketo Email Automation Specialist will build the automation capability that enables SILAC to move from broad, manual communications toward more targeted, scalable, and measurable advisor engagement. This hands-on role requires deep Marketo expertise and will improve current marketing programs while preparing the organization for future Salesforce integration, more sophisticated segmentation, customer journeys, and measurement.

The role is part of SILAC’s Marketing team, which brings together brand, product marketing, digital experiences, and agent engagement. The specialist will serve as Marketing’s primary hands-on Marketo expert and partner with Marketing, Sales, IT/CRM, Compliance, and digital experience stakeholders to develop scalable programs, improve data and campaign governance, and connect marketing engagement to sales activity and business results.

Requirements

• 5–8 years of experience in marketing automation, demand generation, marketing operations, or a related discipline.
• Deep, hands-on Marketo experience.
• Demonstrated experience building campaigns, nurture programs, segmentation, workflows, forms, and landing pages.
• Strong understanding of marketing databases, campaign architecture, and data hygiene.
• Experience with campaign analytics, testing, and performance optimization.
• Understanding of consent, unsubscribe, and marketing communication governance.
• Ability to translate business and campaign objectives into scalable technical solutions.
• Comfort partnering across Marketing, Sales, IT/CRM, and Compliance.
• High bias to action and willingness to develop the approach and personally build it in the platform.
• Bachelor's degree or equivalent relevant experience.

Nice To Haves

• Salesforce and Marketo integration experience is strongly preferred.
• Financial-services experience is strongly preferred but not required.

Responsibilities

• Serve as Marketing's primary hands-on Marketo expert.
• Build, execute, and optimize email campaigns, automated programs, and nurture journeys.
• Develop audience segmentation, campaign logic, and targeting strategies.
• Improve the structure, scalability, and efficiency of SILAC's current Marketo environment.
• Create reusable campaign templates, workflows, and program structures.
• Establish testing and optimization practices for subject lines, content, audiences, cadence, and calls to action.
• Partner with the Marketing Content Manager to translate content and campaign strategies into targeted programs, nurture journeys, and audience experiences.
• Partner with the Brand Manager and UX/Digital Experience resources to ensure landing pages, forms, and automated communications deliver a consistent SILAC experience.
• Define Marketing requirements for future Salesforce-Marketo integration.
• Partner with IT/CRM stakeholders on field mapping, data flows, synchronization, and integration requirements.
• Establish practices for data quality, consent, opt-in, suppression, and campaign governance.
• Develop campaign reporting and performance dashboards.
• Help connect Marketing engagement to Sales activity and, as data capabilities mature, production.
• Identify opportunities to automate repetitive Marketing processes and reduce manual work.
• Build scalable processes that enable Marketing to increase output without proportionally increasing headcount.

Benefits

• Medical plans, including FSA and HSA
• Dental and vision
• 401(k) (Roth and Traditional)
• Pet insurance
• Parental leave
• Paid time and sick time off
• 10 paid holidays and 1 birthday pay
• Paid volunteer time
• College tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level