Marketing Technology Manager (Remote)

The job overview for the Marketing Technology Manager role is as follows: The marketing technology manager is responsible for establishing, leveraging, and extending the marketing technology environment for B2C and B2B customer acquisition, engagement, and conversion. They will evaluate, recommend, and deploy advanced marketing technologies, integrate them within the broader technology stack, and establish reference implementation templates and guidelines. The manager will lead the implementation of new marketing technology solutions, optimize martech tools and integrations, develop best practices, and ensure data quality and accuracy. They will also stay up-to-date with marketing technology trends and make recommendations on new tools and systems.

• Lead the implementation of new marketing technology solutions to improve efficiency and performance across marketing channels.
• Setup, configure, and optimize martech tools and integrations in collaboration with vendors and technical staff.
• Establish best practices and procedures for setting up and connecting customer-facing touch points with backend analytics, automation, and workflow systems.
• Develop guidance and training to help internal users better utilize a broad range of marketing technologies on both the demand (B2C) and supply (B2B) sides of the Weedmaps marketplace.
• Build low/no-code mini apps to automate processes, improve trackability of marketing activities and programs.
• Ensure data quality and accuracy across marketing systems and work with cross-functional teams to establish data management policies.
• Extend and update the tracking plan for the Segment customer data platform.
• Partner with procurement team to evaluate vendors and reduce contract costs.
• Provide regular reporting and analysis on marketing technology performance.
• Stay up-to-date with the latest marketing technology trends and best practices and make recommendations on new tools and systems.
• Well versed in modern marketing technologies that work with web apps, mobile apps, customer data platforms, CRMs, and APIs.
• Experience deploying or extending the Twilio-Segment CDP and establishing or extending data tracking plans.
• Familiarity with Braze, Intercom, Heap, Instapage, Salesforce, and/or similar technologies.
• Ability to present ideas and recommendations succinctly, drive consensus and buy-in across technical and business stakeholders.
• Experience working with cross-functional technical and business teams to capture and manage user activity and data for marketing campaigns and customer touch points.
• Able to develop specifications and communicate requirements to technical and engineering collaborators.
• Able to leverage low/no-code tools such as Zapier, Google Sheets/Forms to establish automated workflows.
• Strong communication and collaboration skills.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.

• Well versed in modern marketing technologies that work with web apps, mobile apps, customer data platforms, CRMs, and APIs
• 7+ years of experience in marketing technology or marketing operations roles
• Experience deploying or extending the Twilio-Segment CDP and establishing or extending data tracking plans
• Familiarity with Braze, Intercom, Heap, Instapage, Salesforce, and/or similar technologies
• Ability to present ideas and recommendations succinctly, drive consensus and buy-in across technical and business stakeholders
• Experience working with cross-functional technical and business teams to reliably capture and manage user activity and data for triggering, personalizing, and measuring marketing campaigns and customer touch points
• Able to develop specifications and communicate requirements to technical and engineering collaborators
• Able to leverage low/no-code tools such as Zapier, Google Sheets/Forms to establish automated workflows
• Undergraduate degree in business, analytical, or technical domain
• Strong communication and collaboration skills
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment

• Medical, Dental & Vision benefits (effective Day 1)
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Family planning/fertility - including up to $10,000 towards cash-pay services
• Student Loan Repayment/529 Education Savings - including a company contribution of up to $1,000/year
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and long-term disability Insurance
• Pet Insurance
• Company-paid identity theft protection
• Legal services platform
• Paid parental leave
• Casual work environment
• Numerous opportunities to learn and grow professional skills
• Endless opportunities to network and connect with other employees through various events and activities