Marketing Specialist - Exclusive Brands

Associated Food Stores•Salt Lake City, UT

About The Position

The Marketing Specialist supports and grows Associated Food Stores’ exclusive and owned brands in partnership with TopCo, aligning local marketing programs with overarching brand strategies, priorities, and campaigns. The role translates broader brand direction into effective marketing for AFS retailers, building awareness, communicating value, supporting merchandising, and driving sales. The specialist develops and executes integrated campaigns across advertising, in-store signage, merchandising, digital channels, social media, email, and eCommerce. The role also manages retailer email and social media initiatives, develops and adapts creative assets and marketing content, coordinates projects from concept through launch, and helps retailers use marketing programs effectively. The position monitors campaign performance, uses results and retailer feedback to recommend improvements, and provides retailers with marketing guidance, presentations, toolkits, and training. It collaborates with TopCo, retailers, merchandising and category teams, creative partners, vendors, and other internal stakeholders.

Requirements

Highly organized, proactive, and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously.
Strong understanding of brand marketing, campaign development, promotions, and integrated marketing communications.
Ability to translate business, merchandising, and sales priorities into consumer-facing marketing campaigns.
Strong writing, editing, communication, and presentation skills.
Experience coordinating creative projects involving design, copywriting, photography, video, advertising, and digital content.
Working knowledge of email marketing and major social media platforms, particularly Facebook and Instagram.
Comfortable reviewing marketing performance and using data to assess campaign effectiveness and recommend improvements.
Strong interpersonal skills and ability to collaborate with merchandising teams, retailers, designers, vendors, leadership, and internal partners.

Nice To Haves

Two to three years of experience in marketing, brand management, retail marketing, digital marketing, advertising, communications, or a related field is preferred.
A bachelor’s degree in marketing, advertising, communications, business, or a related field is preferred.
Experience in grocery, retail, consumer packaged goods, food marketing, or private-label/owned-brand marketing is a plus.
Photography, video, content creation, marketing automation, or digital advertising experience is beneficial but not required.

Responsibilities

Develop and execute annual, seasonal, and integrated marketing campaigns for exclusive and owned brands.
Coordinate with TopCo to align AFS marketing with brand strategies, positioning, campaign direction, product priorities, and new product introductions.
Translate national brand strategies and campaigns into locally relevant programs for AFS retailers and shoppers.
Partner with merchandising, category management, procurement, and other teams to connect brand priorities with merchandising plans, promotions, seasonal initiatives, and retailer opportunities.
Develop brand messaging, value propositions, campaign themes, and customer-facing communications.
Coordinate the creation and adaptation of advertising, signage, digital creative, photography, video, product content, retailer materials, and other campaign assets.
Ensure brand standards and campaign direction are represented consistently while adapting programs for AFS retailers and local markets.
Help retailers increase awareness and adoption of exclusive brand marketing programs and provide store-level activation tools.
Develop and execute marketing campaigns for corporate and independent retailers across multiple channels.
Plan, develop content for, write, deploy, and measure retailer email marketing campaigns.
Support retailer social media programs by developing content calendars, campaign concepts, promotional messaging, and content for platforms such as Facebook and Instagram.
Translate in-store promotions, merchandising programs, seasonal events, and product offerings into digital campaigns; coordinate website and eCommerce content as appropriate.
Collaborate with retailers to identify opportunities to strengthen their marketing and connect with local shoppers.
Manage marketing projects from concept through execution, including timelines, creative development, approvals, asset distribution, and launch.
Write and edit copy for advertising, email, social media, websites, promotional materials, presentations, and retailer communications.
Coordinate with designers, photographers, videographers, agencies, vendors, and other creative resources to produce marketing materials.
Maintain marketing calendars and project timelines, and support photography, video, recipe, product, and lifestyle content development as needed.
Monitor campaign performance, report on marketing metrics, and evaluate initiatives against objectives and KPIs.
Use campaign results, customer engagement data, and retailer feedback to identify improvements to future programs.
Stay current on grocery marketing, consumer trends, digital marketing practices, social media platforms, and emerging opportunities.
Serve as a marketing resource for independent retailers by providing recommendations, campaign materials, and best practices.
Develop presentations, marketing guides, campaign toolkits, and other retailer resources; provide training and guidance on marketing programs and resources.