Director, Talent Marketing - Lifestyle Brands
About The Position
The Director, Talent Marketing will lead development and execution of marketing strategies across Authentic Brands Group’s global portfolio. As part of the centralized Talent & Influencer Marketing function, the role uses talent as a marketing channel to drive cultural relevance, brand storytelling, and measurable business growth. The Director translates brand and product priorities into talent-powered campaigns, overseeing creative, content, and distribution strategies across paid, owned, and earned channels. The position works closely with brand marketing, PR, social, and regional teams to deliver campaigns at scale, and reports to the VP of Talent & Influencer Marketing.
Requirements
- 7–10+ years of experience in marketing, talent marketing, celebrity partnerships, or influencer marketing.
- Proven experience developing and executing integrated marketing campaigns.
- Strong understanding of how celebrities, influencers, and cultural figures drive brand marketing and consumer engagement.
- Experience working across content, social, PR, and paid media channels.
- Strong analytical mindset and ability to connect marketing efforts to business outcomes.
- Experience leading cross-functional initiatives and influencing senior stakeholders.
- Excellent communication, leadership, and presentation skills.
- Passion for lifestyle, culture, consumer brands, and modern marketing.
Responsibilities
- Lead lifestyle-driven marketing strategies across the portfolio, aligning talent with seasonal campaigns, product launches, and cultural moments.
- Translate brand objectives into integrated talent-powered marketing plans and develop campaign frameworks that drive impact from awareness through conversion.
- Oversee campaign content development, including shoots, social content, and brand storytelling.
- Partner with creative and brand teams to shape culturally resonant narratives and elevate brand positioning.
- Ensure talent content is optimized for social, digital, retail, and e-commerce platforms.
- Lead campaign execution across paid, owned, and earned channels, partnering with paid media, social, and PR teams to maximize reach, engagement, and conversion.
- Integrate talent into broader marketing ecosystems, including retail moments, events, and brand activations.
- Identify and recommend celebrities, influencers, and cultural figures aligned with brand positioning, audience targets, and campaign objectives.
- Build a strategic talent roster for ongoing marketing needs, including brand ambassadors, campaign partnerships, and cultural moments.
- Partner with internal teams to leverage talent across marketing touchpoints.
- Collaborate with global and regional teams across EMEA, LATAM, and APAC to scale campaigns and localized content.
- Connect brand, PR, social, and events teams to support cohesive campaign execution and align talent marketing with business and retail priorities.
- Define and track campaign metrics, including engagement, impressions, traffic, and sales impact; analyze performance and optimize strategies using data and insights.
- Develop executive-level recaps highlighting marketing impact and ROI.
- Mentor and manage junior team members, establish talent and lifestyle marketing best practices, and drive operational excellence across campaign planning, execution, and reporting.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
