Marketing Specialist - Exclusive Brands

Associated Food Stores, Inc•Salt Lake City, UT

About The Position

The Marketing Specialist supports and grows Associated Food Stores’ exclusive and owned brands, working closely with TopCo to align local marketing with broader brand strategies, priorities, and campaigns. The role translates national brand direction into locally relevant programs for AFS retailers and shoppers that build awareness, communicate value, support merchandising, and drive sales. The position develops and executes integrated marketing campaigns for corporate and independent retailers across advertising, in-store signage, merchandising, digital channels, social media, email, eCommerce, and other customer touchpoints. It coordinates creative assets and campaign delivery, develops marketing copy and retailer resources, and works with internal teams, retailers, TopCo, and external creative partners. The Marketing Specialist also manages campaign timelines and retailer email initiatives, supports social media and digital content, measures campaign performance, and uses results and retailer feedback to improve future programs. The role serves as a marketing resource to independent retailers, providing guidance, materials, and training to support local marketing efforts.

Requirements

Highly organized, proactive, and detail-oriented, with the ability to manage multiple marketing projects and deadlines simultaneously.
Strong understanding of brand marketing, campaign development, promotions, and integrated marketing communications.
Ability to translate business, merchandising, and sales priorities into consumer-facing marketing campaigns.
Strong writing, editing, communication, and presentation skills.
Experience coordinating creative projects, including design, copywriting, photography, video, advertising, and digital content.
Working knowledge of email marketing and major social media platforms, particularly Facebook and Instagram.
Comfort reviewing marketing performance and using data to evaluate campaign effectiveness and recommend improvements.
Strong interpersonal skills and ability to collaborate with merchandising teams, retailers, designers, vendors, leadership, and other internal partners.

Nice To Haves

Two to three years of experience in marketing, brand management, retail marketing, digital marketing, advertising, communications, or a related field preferred.
Bachelor’s degree in marketing, advertising, communications, business, or a related field preferred.
Experience in grocery, retail, consumer packaged goods, food marketing, or private-label/owned-brand marketing is a plus.
Photography, video, content creation, marketing automation, or digital advertising experience is beneficial but not required.

Responsibilities

Help develop and execute annual and seasonal marketing strategies for exclusive and owned brands to build awareness, trial, loyalty, and sales.
Coordinate with TopCo to align AFS marketing with brand strategies, positioning, priorities, and campaign development, adapting national direction for AFS retailers and shoppers.
Partner with TopCo on campaign planning, creative resources, product priorities, new product introductions, and other marketing opportunities.
Develop integrated campaigns across advertising, in-store signage, merchandising, digital channels, social media, email, eCommerce, and other customer touchpoints.
Coordinate with merchandising, category management, procurement, and other teams to connect brand priorities with merchandising plans, promotions, seasonal initiatives, and retailer opportunities.
Develop brand messaging, value propositions, campaign themes, and customer-facing communications.
Coordinate the creation and adaptation of marketing assets, including advertising, signage, digital creative, photography, video, product content, and retailer materials.
Ensure brand standards and campaign direction are represented consistently while adapting programs to AFS retailers and local markets.
Work with retailers to increase awareness and adoption of exclusive brand programs and provide tools for store-level activation.
Develop and execute marketing campaigns supporting corporate and independent retailers across multiple channels.
Plan, develop content for, write, deploy, and measure retailer email marketing initiatives.
Support retailer social media programs with content calendars, campaign concepts, promotional messaging, and content for platforms such as Facebook and Instagram.
Translate in-store promotions, merchandising programs, seasonal events, and product offerings into digital marketing campaigns.
Coordinate website and eCommerce marketing content as appropriate to maintain consistency across the shopper journey.
Collaborate with retailers to identify ways to strengthen marketing and connect with local shoppers.
Manage marketing projects from concept through execution, including timelines, creative development, approvals, asset distribution, and launch.
Write and edit copy for advertising, email, social media, websites, promotional materials, presentations, and retailer communications.
Work with designers, photographers, videographers, agencies, vendors, and other creative resources to produce marketing materials.
Maintain marketing calendars and project timelines to deliver campaigns accurately and on schedule.
Support photography, video, recipe, product, and lifestyle content development as needed.
Monitor campaign performance and report relevant marketing metrics.
Use campaign results, customer engagement data, and retailer feedback to improve future marketing programs.
Evaluate email, social media, digital advertising, promotions, and other initiatives against objectives and KPIs.
Stay current on grocery marketing, consumer trends, digital marketing practices, social media platforms, and emerging opportunities.
Serve as a marketing resource for independent retailers by providing recommendations, campaign materials, and best practices.
Develop presentations, marketing guides, campaign toolkits, and other resources to help retailers activate AFS programs.
Provide retailers with training and guidance on marketing programs, social media, email marketing, and available marketing resources.