Marketing Specialist: Temporary, with Benefit Eligibility

Virginia Mennonite Retirement Community, Inc. • Harrisonburg, VA

1d • $18 - $24

About The Position

The Marketing Specialist is a temporary role supporting VMRC’s goals for full occupancy and resident satisfaction. The position responds to marketing inquiries, greets prospective residents, maintains marketing reports and prospect profiles, handles administrative tasks, and coordinates timely communications with internal departments and sales prospects.

Sales support duties include screening calls and applicants, managing follow-up communications, preparing contracts and paperwork, maintaining collateral and promotional materials, touring prospects through sales models and available apartments, updating prospect and lead files, and securing department resources and supplies. The role also supports customer service and hospitality by helping prospects transition to residency, following up with new residents, scheduling volunteers, engaging prospects, maintaining professional relationships, and coordinating event logistics.

Marketing responsibilities include creating tracking reports using marketing software, keeping prospect profiles current, preparing monthly marketing and sales activity reports, and collecting event tracking data. The employee must follow VMRC policies, maintain confidentiality, engage respectfully with residents, participate in staff development and required meetings, demonstrate necessary computer skills, and follow emergency procedures. The position requires regular interaction with residents, families, staff, prospects, and other community members.

Requirements

• High school graduate or equivalent.
• At least three years of experience in sales, hospitality, or customer service, or an equivalent combination of education and experience.
• Ability to provide outstanding customer service.
• Strong organization and attention to detail.
• Computer experience and proficiency with Microsoft and CRM systems.
• Ability to work independently with limited supervision, show self-motivation, and adapt to changing priorities.
• Pleasant personality.
• Must satisfactorily pass a background check and drug screen during pre-employment screening if selected for a pending job offer.

Responsibilities

• Screen calls and applicants to determine qualifications for Parks Independent Living Program, Heritage Haven, and Assisted Living.
• Manage follow-up communications by distributing marketing packets, cards, and personal notes; sending emails and e-blasts; and responding to and initiating phone calls.
• Prepare and organize contracts and paperwork for signings.
• Coordinate and maintain adequate inventory of collateral materials, fee sheets, and promotional items.
• Tour prospects through sales models and available apartments.
• Maintain accurate and current prospect and lead files in the sales database.
• Coordinate and secure resources and supplies for the Marketing department, sales conference room, and model apartments.
• Support the transition from marketing prospect to move-in resident and follow up with new residents about their sales and marketing experience.
• Recruit and schedule volunteers for sales engagement.
• Lead and participate in prospect engagement during the sales process.
• Establish and maintain professional relationships with leads, prospects, family members, residents, and VMRC staff.
• Plan and coordinate event logistics.
• Create tracking reports using marketing software to assist with managing the Full House objective.
• Maintain up-to-date prospect profile entries and provide monthly marketing and sales activity reports.
• Collect and record event tracking data to assess marketing event success, budgets, and prospect follow-up.
• Follow VMRC and departmental policies, maintain resident confidentiality, participate in required staff development and meetings, and follow emergency and evacuation procedures.

Benefits

• Benefits eligibility begins on the date of hire for benefit-eligible employees.
• Employees working 25 or more hours per week are eligible for PTO, dental, and vision.
• Employees working 32 or more hours per week are eligible for PTO, dental, vision, and health insurance.
• Referral bonus.
• Employee meal discount.

What This Job Offers

• Education Level: High school or GED