Marketing Specialist - CAT Footwear
About The Position
The Marketing Specialist supports the development and execution of marketing efforts for the Cat Footwear brand. This includes supporting social media channels, programs, and messaging; enhancing consumer events through digital means; and developing and maintaining effective digital brand communication tools. The role maintains and grows social media reach and engagement, develops and implements fan-engagement programs, launches digital campaigns, produces social content, and identifies and manages relationships with brand influencers. It also monitors emerging social media platforms and recommends opportunities aligned with brand assets and messaging, supports retail partner programming, and executes media partner programs. The position is based in a normal office environment. Some travel may be required. Wolverine Worldwide uses a flexible hybrid work schedule, with three days in the office and two days remote.
Requirements
- Bachelor’s degree or equivalent experience.
- At least 1 year of brand management or footwear experience, and social media savvy.
- Strong appreciation for consumer insights.
- Proficiency in MS Outlook, Excel, Windows, and PowerPoint.
- Ability to work autonomously and as part of a team.
- Strong written communication skills.
- Strong project management, time management, and attention to detail while managing multiple projects simultaneously.
Nice To Haves
- Ability to communicate effectively in both English and Spanish.
Responsibilities
- Maintain and strategically grow social media reach and engagement for the brand.
- Implement programs to grow the fan base and further engage fans in alignment with the strategic calendar and goals.
- Execute digital campaign launches and share plans and assets with global partners.
- Produce and implement social content in accordance with the strategy and brand voice.
- Identify opportunities and manage relationships with brand influencers.
- Monitor innovative new social media platforms and provide recommendations aligned with brand assets and messaging.
- Assist in planning and executing retail partner programming.
- Execute media partner programs.
- Perform duties consistent with the Company’s AAP/EEO goals and policies.
- Perform other duties as required or assigned by the manager.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
