Marketing Specialist - CAT Footwear

Wolverine Worldwide•Rockford, MI

8d•Hybrid

About The Position

The Marketing Specialist supports the development and execution of marketing efforts for the CAT Footwear brand. The role supports social media channels, programs, and messaging; enhances consumer events through digital means; and develops and maintains effective digital brand communication tools. The position also helps plan and execute retail partner programming and executes media partner programs. Wolverine Worldwide has a flexible hybrid work schedule, with three days in the office and two days remote. The position is based in a normal office environment, and some travel may be required.

Requirements

Bachelor’s degree or equivalent experience.
At least 1 year of brand management or footwear experience, with social media savvy.
Strong appreciation for consumer insights.
Proficiency with MS Outlook, Excel, Windows, and PowerPoint.
Ability to work autonomously and as part of a team.
Strong written communication skills.
Strong project management and time management skills, attention to detail, and ability to manage multiple projects simultaneously.

Nice To Haves

Ability to communicate effectively in both English and Spanish.

Responsibilities

Maintain and strategically grow the brand’s social media reach and engagement.
Implement programs to grow the fan base and further engage fans, aligned with the strategic calendar and goals.
Execute digital campaign launches and share plans and assets with global partners.
Produce and implement social content in accordance with strategy and brand voice.
Identify opportunities and manage relationships with brand influencers.
Monitor innovative social media platforms and provide recommendations aligned with brand assets and messaging.
Assist in planning and executing retail partner programming.
Execute media partner programs.
Perform duties consistent with the Company’s AAP/EEO goals and policies.
Perform other duties as required or assigned by the manager.