Marketing Specialist, Surgery Administration

UT Southwestern Medical Center • Dallas, TX

7d

About The Position

The Marketing Specialist in Surgery Administration develops and implements the annual marketing plan in close collaboration with the department marketing and leadership team. The position plans and manages brand marketing, outreach, direct-response marketing, digital and social media strategies, and promotional materials to support department goals and clinical services. It coordinates with UT Southwestern Creative and Web Services, the web team, editorial staff, outside vendors, and agency resources to maintain consistent branding and execute communications strategies.

The role also contributes to website and publication content, news releases, articles, magazine stories, and outreach projects. It monitors the competitive landscape and market trends, identifies opportunities for marketing initiatives, supports media coverage of research and clinical care, and arranges photography and video for communications materials.

Requirements

• Bachelor's degree.
• Three years of related experience.
• Ability to work efficiently under deadlines, manage multiple projects, adapt to changing priorities, and meet deadlines.
• Ability to think creatively and critically in problem-solving and project implementation; work independently, manage workflow, and set priorities.
• Excellent writing and editing skills, including mastery of styles and applicable software for electronic and print media and the ability to develop news and marketing or promotional copy.
• Expertise with Microsoft Word, PowerPoint, and desktop publishing software.
• Interview and content research skills.
• Knowledge of interactive marketing tactics.
• Knowledge of website layout and design principles.
• Knowledge of, experience with, or willingness to learn current and developing web-based communications technologies.
• Strong communication skills.
• Strong customer-service focus.

Nice To Haves

• Education or experience in program management, marketing, communications, website design, or a related field.
• Experience in a health care environment and community outreach.
• Hands-on, proven experience with web technologies such as blogging, podcasting, RSS, online communities, social networking, and content/contact management.

Responsibilities

• Develop and implement the annual marketing plan in collaboration with the department marketing and leadership team.
• Plan, develop, and manage brand marketing, outreach, and direct-response marketing strategies and tactics to expand the department's regional and broader-market footprint and achieve established goals.
• Direct the development of programmatic promotional materials as needed by clinical services.
• Work with UT Southwestern Creative and Web Services to maintain consistent brand articulation across channels and media.
• Develop, implement, and monitor systems and procedures for the marketing, communications, and public relations function.
• Lead development and support of digital and social media marketing strategies that support volume growth, in conjunction with the web team and marketing editorial staff.
• Manage outside vendors and coordinate with agency resources as needed to execute marketing and communications strategies.
• Monitor the local and regional competitive landscape and key national market segments and trends, and use Medical Center research and other information sources to generate marketing initiatives.
• Develop stories and contribute content to the website, news releases, and publications.
• Maintain working relationships with writers covering medicine and science to encourage coverage of UT Southwestern research and clinical care.
• Contribute stories to annual magazines, annual reports, or other magazines, including identifying art or photo possibilities, and gather and write monthly news strips from assigned areas.
• Arrange and oversee still photography and video for marketing and communications publications.
• Guide reporters and photographers.
• Contribute to projects, programs, and events supporting patient and public education and outreach goals.
• Perform other assigned duties.

Benefits

• PPO medical plan, available on day one at no cost for full-time employee-only coverage.
• Preventive healthcare coverage at 100% with no copay.
• Paid Time Off, available on day one.
• Retirement programs through the Teacher Retirement System of Texas (TRS).
• Paid parental leave benefit.
• Wellness programs.
• Tuition reimbursement.
• Public Service Loan Forgiveness (PSLF) Qualified Employer.
• Competitive benefits package including healthcare, PTO, paid holidays, on-site childcare, and merit increases.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level