Marketing Specialist – Full Time – On Site

St Croix Health•St. Croix Falls, WI

18d•Onsite

About The Position

St. Croix Health is seeking a creative, results-driven Marketing Specialist to support the organization’s strategic goals by developing, implementing, monitoring, and measuring marketing and communication activities. The role strengthens awareness, engagement, and understanding of the organization’s services, people, and place in the community. Working closely with the Marketing & Communications Officer, the Marketing Specialist translates organizational priorities into initiatives across digital, print, social media, internal communications, community engagement, and educational materials. The position combines strategic thinking with hands-on project management, content creation, coordination, and evaluation using data and insights. This is a full-time, on-site position at the St. Croix Falls location. The Marketing Specialist maintains the organization’s intranet and external website, creates and distributes content, manages social media activity, and assists with community events. The position has no supervisory responsibilities and may include other duties consistent with its scope as assigned. St. Croix Health is a not-for-profit healthcare system in St. Croix Falls, Wisconsin, with more than 80 providers, 20 specialties, five community clinics in Minnesota and Wisconsin, and a critical access hospital on its main campus. Its mission is to deliver care driven by excellence, guided by heart, and grounded in community. Its stated values are integrity, respect, compassion, and collaboration.

Requirements

Bachelor’s degree preferred, with strong academic or professional experience in a related field such as liberal arts, business, marketing, healthcare, or communication.
Two to three years of professional experience; a portion of the experience in healthcare is preferred.
Exceptional written and oral communication skills.
Demonstrated understanding of marketing and communication skills and strategies.
Ability to manage multiple projects simultaneously.
Ability to create and maintain professional relationships with multiple stakeholders.
Familiarity with website maintenance and a basic understanding of SEO.
Strong organization and advanced attention to detail.
Demonstrated understanding of social media platforms, strategy, and content creation.
Able to meet the physical requirements, including prolonged periods sitting at a desk and working on a computer; prolonged periods standing, bending, and reaching; and lifting up to 15 pounds at times.

Nice To Haves

Strong academic or professional experience in a related field, including liberal arts, business, marketing, healthcare, or communication.
Healthcare experience as part of the required two to three years of professional experience.
Experience with core Microsoft products, including Teams, Outlook, Excel, and PowerPoint.
Graphic design and short-video creation experience.
Adobe Creative Cloud experience.

Responsibilities

Work with the Marketing & Communications Officer to develop and implement marketing and communication initiatives.
Translate organizational goals, priorities, and service-line needs into marketing and communication actions.
Coordinate initiatives across digital, print, social media, internal communication, community engagement, and educational materials.
Create and maintain project timelines and content calendars; coordinate resources, manage multiple projects, and meet deadlines.
Write, proofread, and edit content for marketing materials, internal and external communications, website pages, and social media.
Develop content promoting the organization’s services, providers, employees, programs, and events.
Create and distribute educational materials that help patients, employees, and the community understand healthcare services and programs.
Ensure educational materials and website content are accurate, consistent with organizational messaging, appropriate for their intended audience, and aligned with brand standards.
Identify subject matter experts within the organization and work with them to create communications.
Develop social media content, including short-form video, copy, and images, aligned with priorities, marketing strategies, and brand standards.
Use tools to schedule, publish, and monitor social media content; monitor engagement, interactions, and analytics.
Identify opportunities to improve engagement, increase awareness, and strengthen the organization’s online presence; stay aware of social media trends and platform updates.
Maintain and update intranet and external website content, coordinating with departments to obtain current information.
Use basic SEO practices to support website visibility and identify content improvements; communicate with department leaders to maintain current information.
Participate in organization meetings related to community events and assist with event planning, setup, cleanup, and recruiting appropriate staff to attend.
Participate in department meetings, planning sessions, and community events as appropriate.
Perform other duties as assigned.