Marketing Science Partner - Mid Market NA

Meta•New York, NY
•$130,000 - $193,000

About The Position

The Marketing Science Partner unlocks the potential of businesses on Meta platforms by improving advertising performance and industry practices through data-driven analytical methods. The role uses quantitative expertise and strategic problem-solving to develop evidence-based insights and apply machine intelligence across a broad portfolio of clients. It provides strategic guidance to advertisers on measurement, while also creating tools, developing global programs, and identifying opportunities to automate Marketing Science guidance.

Requirements

  • Bachelor's degree in a directly related field or equivalent practical experience.
  • At least 8 years of experience in marketing effectiveness, market research, or business intelligence.
  • Ability to explain complex analytical concepts or problems simply.
  • Proven experience creating and delivering analytics-based presentations to executive decision-makers.
  • Experience analyzing and manipulating data sets to identify patterns and provide insights.
  • Understanding of test design methodologies, including geo-tests, A/B tests, multivariate tests, and randomized controlled trial experiments, along with survey sampling and/or panel data.
  • Experience developing and improving repeatable processes to make project delivery more efficient.
  • Experience managing complex projects.

Nice To Haves

  • Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
  • Master's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, or Economics.
  • Experience working with structured and unstructured data sets using statistical methods and software such as R, SPSS, or SAS.
  • Experience implementing responsible and ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
  • Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and keeping current with emerging AI technologies.
  • Understanding of the advertising landscape.

Responsibilities

  • Collaborate with Sales, Product, R&D, Business Engineering, Ads Research, Creative Shop, and other cross-functional teams to develop and deliver global measurement programs.
  • Run internal and external education sessions on measurement best practices.
  • Assess the impact of programs and initiatives to drive value for Marketing Science, Meta, and advertisers.
  • Consult with advertisers on business challenges, technology stacks, first-party data availability, and measurement solutions, including marketing mix effectiveness, media allocation, and other measurement questions.
  • Work with Product and Partnerships stakeholders to adapt core functionalities, guide strategic roadmap prioritization, and test scalable innovations.
  • Apply analytical expertise to drive new business growth in support of client delivery.
  • Use AI to scale marketing effectiveness methodologies while maintaining statistical accuracy and foundational causal principles.
  • Audit and verify automated analytical recommendations with scientific rigor before client delivery.
  • Analyze client measurement challenges and determine appropriate integration points for machine intelligence versus human-led strategic consulting.

Benefits

  • Bonus
  • Equity
  • Benefits
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