Director, SMB & Mid-Market Marketing

Consensus Cloud Solutions

6d • $140,000 - $155,000 • Remote

About The Position

Consensus Cloud Solutions is seeking a revenue-focused growth marketing leader to build and scale the inbound pipeline engine for its SMB and Mid-Market sales organizations. Healthcare is the primary growth focus today, while the role will develop strategies and repeatable playbooks that can extend to additional industries and customer segments. The position partners closely with Sales, Demand Generation, RevOps, Marketing Operations, Product Marketing, and executive leadership to translate market intelligence, buyer behavior, sales feedback, and funnel data into measurable pipeline and revenue. Success is measured by qualified pipeline, pipeline velocity, conversion, efficiency, and closed-won revenue.

The Director will own inbound pipeline strategy, lead-generation plans, funnel targets, channel goals, and operating cadences. The role will build acquisition and conversion programs across channels including paid search and social, programmatic, video, content syndication, email, webinars, landing pages, and retargeting. It will develop differentiated campaigns for healthcare audiences while creating frameworks that can be extended to other markets, and will partner with Sales to turn customer feedback, objections, competitive intelligence, and field insights into effective campaigns and enablement.

The role will also lead data, targeting, and attribution strategy in partnership with Marketing Operations and RevOps. This includes using account, contact, intent, enrichment, and behavioral data; supporting lead enrichment, scoring, routing, workflows, and integrations; measuring program contribution to pipeline and revenue; and reallocating resources based on performance. The goal is to build a scalable growth system of repeatable segment and vertical playbooks, campaign frameworks, prioritization, experimentation, conversion optimization, lead-management processes, operating rhythms, reporting, and attribution.

This is a fully remote position within the U.S., with travel of up to 10%, including travel to the Los Angeles-based office at least once per quarter. The role requires the ability to sit for long periods and handle extended screen time, as well as reliable high-speed internet. Sponsorship is not available. The annual salary range is $140,000–$155,000; total compensation is negotiable and may include an annual performance bonus, ESPP, enhanced time-off packages, and benefits.

Requirements

• 7–10+ years of B2B marketing experience, with meaningful ownership of demand generation, growth, or pipeline.
• 3+ years leading inbound or pipeline-generation strategy for SMB, Mid-Market, or similarly complex B2B segments.
• Proven ability to generate measurable pipeline and revenue through multi-channel marketing.
• Experience partnering closely with Sales, RevOps, Demand Generation, and Marketing Operations.
• Experience with performance channels such as paid media, programmatic, search, social, content syndication, email, and landing-page optimization.
• Strong understanding of CRM, marketing automation, lead management, attribution, enrichment, and funnel analytics.
• Ability to focus on pipeline, conversion, customer acquisition cost, velocity, and revenue, and to be accountable for business outcomes.
• Ability to translate buyer insights into compelling campaigns and offers.
• Analytical, curious approach, including willingness to challenge assumptions with data.
• Understanding of marketing to complex organizations and multiple stakeholders.
• Ability to move from executive-level strategy to hands-on campaign and funnel decisions.
• Ability to use data, technology, automation, and experimentation to scale growth, and to take ownership when performance is not working.
• Ability to build systems and playbooks rather than rely on one-off tactics, with the ability to develop depth in healthcare while maintaining a broader cross-industry perspective.
• Effective communication and influence with executives, sales leaders, and marketing operators; excellent written, verbal, and executive communication skills.
• Experience with Salesforce, HubSpot, Marketo, or similar CRM/MAP platforms.
• Bachelor’s degree.

Nice To Haves

• Experience with ZoomInfo, Clay, HockeyStack, Definitive Healthcare, 6sense, Demandbase, or equivalent platforms.
• Direct experience in healthcare B2B marketing.
• Experience with providers, health systems, payors, healthcare technology, healthcare services, or another complex healthcare ecosystem.
• Experience with healthcare-specific data and intelligence platforms.
• Experience managing agencies, media partners, and external vendors.
• Experience scaling marketing during a high-growth phase.
• Experience with ABM or account-based programs.
• Strong analytical and financial skills, including the ability to connect marketing investment to business outcomes.

Responsibilities

• Own the inbound pipeline strategy and lead-generation plan for SMB and Mid-Market.
• Establish pipeline targets, funnel KPIs, channel goals, and operating cadences.
• Build scalable acquisition and conversion programs across priority markets and verticals.
• Lead marketing strategy across paid search, paid social, programmatic, video, content syndication, email, webinars, landing pages, retargeting, and other relevant channels.
• Improve performance from first touch through qualified opportunity and closed-won business by identifying funnel gaps and acting on data.
• Balance near-term pipeline delivery with building a scalable acquisition engine.
• Develop differentiated campaigns and messaging for healthcare audiences, while creating frameworks that can extend to additional industries and segments.
• Build a close operating relationship with SMB and Mid-Market Sales leadership; listen to calls, review win/loss patterns, and incorporate frontline feedback.
• Translate objections, competitive intelligence, customer language, and field insights into campaigns and messaging.
• Partner with Sales and RevOps to define lead qualification, routing, and follow-up service-level agreements.
• Equip SDRs and AEs with campaigns, insights, content, audience intelligence, and competitive information.
• Establish regular Marketing/Sales pipeline reviews and own marketing actions to improve performance.
• Partner with Marketing Operations and RevOps to use account, contact, intent, enrichment, and behavioral data for targeting and prioritization.
• Partner with MarTech and RevOps on lead enrichment, scoring, routing, workflows, and API-driven integrations.
• Use attribution technology to evaluate program and channel contribution to pipeline, and reallocate budget and resources based on measurable performance.
• Build reporting that connects marketing activity to opportunities, pipeline, velocity, and revenue.
• Create repeatable segment and vertical playbooks, campaign frameworks, audience and account prioritization, testing and experimentation, conversion-rate optimization, lead-management processes, operating rhythms, reporting, and attribution.
• Perform other duties and responsibilities as required, assigned, or requested.

Benefits

• Annual performance bonus may be included in the total compensation package.
• Employee stock purchase plan (ESPP) may be included in the total compensation package.
• Enhanced time-off packages and benefits may be included in the total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Director