Product Marketing Manager, Mid-Market
About The Position
Future is seeking an entrepreneurial Product Marketing Manager to drive mid-market growth across its global portfolio of digital brands. The role identifies mid-market customer needs and market opportunities, then turns validated opportunities into compelling products and commercial offers. Working closely with customers, Sales, Product, and Marketing, the manager shapes offerings from initial validation through development, launch, adoption, and growth. The role owns market and commercial strategy, including defining target customers, the value proposition, and the path to sustainable revenue. It reports to the Director of Product Marketing.
Requirements
- 5+ years in product marketing, product management, growth, strategy, operations, or a related discipline.
- Experience launching a new product, business, market, or commercial offering from the ground up.
- Exceptional customer discovery and research skills.
- Strong understanding of media buying, advertising, marketing technology, or digital media.
- Experience working closely with Sales and customers to validate demand.
- Experience developing product requirements, business cases, PRDs, pricing, or packaging.
- Strong analytical and commercial instincts.
- Exceptional project management and cross-functional leadership.
- A bias toward action, experimentation, and learning.
- Comfort operating without a playbook and building structure from scratch.
Nice To Haves
- Experience with high-volume, self-service, automation, AI, or operationally scalable products.
Responsibilities
- Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to identify market opportunities.
- Validate customer problems, product concepts, willingness to pay, pricing, packaging, and service models before significant investment.
- Translate customer insights into product opportunities, business cases, and initial PRDs in partnership with Product.
- Work with Product during discovery and development to validate assumptions, refine requirements, and engage cross-functional stakeholders.
- Develop positioning, messaging, pricing and packaging, sales strategy, and launch plans.
- Partner with Marketing on external campaigns to build awareness, generate demand, and drive adoption.
- Own the offering’s commercial performance after launch, using customer feedback and data to improve the product, go-to-market motion, and customer experience.
- Assess investment decisions and determine what to change or stop, helping establish whether the offering can become a meaningful revenue engine.
Benefits
- Medical, dental, and vision coverage.
- 401k with a company match.
- Uncapped leave.
- Profit-sharing bonus when company targets are met.
- Employee referral rewards.
- Well-being support with access to Colleague Assistant Programs.
- Opportunity to purchase company shares through the Share Incentive Plan.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
