Product Marketing Manager, Mid-Market

Future Publishing•New York, NY

3d•$90,000 - $115,000•Hybrid

About The Position

Future is seeking an entrepreneurial Product Marketing Manager to unlock mid-market growth across its global portfolio of digital brands. The role focuses on discovering mid-market customer needs, identifying commercial opportunities, and turning validated opportunities into compelling products and offers. Working closely with customers, Sales, Product, and Marketing, the manager will shape offerings from early research and validation through launch, adoption, and growth. The position owns market and commercial strategy, including defining target customers, the customer proposition, and how an opportunity can become a sustainable source of revenue. This is a hybrid role requiring work from the New York office two days per week.

Requirements

5+ years of experience in product marketing, product management, growth, strategy, operations, or a related discipline.
Experience launching a new product, business, market, or commercial offering from the ground up.
Exceptional customer discovery and research skills.
Strong understanding of media buying, advertising, marketing technology, or digital media.
Experience working closely with Sales and customers to validate demand.
Experience developing product requirements, business cases, PRDs, pricing, or packaging.
Strong analytical and commercial instincts.
Exceptional project management and cross-functional leadership.
A bias toward action, experimentation, and learning.
Comfort operating without a playbook and building structure from scratch.

Nice To Haves

Experience with high-volume, self-service, automation, AI, or operationally scalable products.

Responsibilities

Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to identify growth opportunities.
Validate customer problems, product concepts, willingness to pay, pricing, packaging, and service models before significant investment.
Translate customer insights into product opportunities, business cases, and initial PRDs in partnership with Product.
Work with Product throughout discovery and development to validate assumptions, refine requirements, and align cross-functional stakeholders.
Develop positioning, messaging, pricing and packaging, sales strategy, and launch plans.
Partner with Marketing to plan and deliver external campaigns that build awareness, generate demand, and drive adoption.
Own the commercial performance of offerings after launch, using customer feedback and data to improve the product, go-to-market motion, and customer experience.
Assess investment decisions, changes, and discontinuation opportunities, and help determine whether an offering can become a meaningful revenue engine.