Sr. Revenue Marketing Manager, Commercial & Mid-Market

Gong.io•Chicago, NY

About The Position

The Sr. Revenue Marketing Manager will drive pipeline creation and acceleration for Gong’s Corporate segment, spanning Commercial (SMB) and Mid-Market. The role designs and executes scalable demand-generation programs that create high-quality marketing-sourced pipeline, enabling account executives and sales development representatives to focus more on closing. As the lead marketing partner to Corporate Sales leadership, this person will build a cohesive demand plan across digital, content, webinars, lifecycle, and inbound conversion channels, coordinating with Sales, SDR, GTM Operations, and cross-functional Marketing teams. The role is accountable for a scalable, AI-forward revenue marketing engine that delivers predictable, high-quality sourced pipeline. It owns quarterly pipeline targets and program measurement, contributes insights and recommendations to sales pipeline discussions, and continually tests and improves programs. The annual base salary hiring range is $134,000–$210,000 USD, with compensation varying by candidate and location. Total compensation may also include incentive compensation, bonus, equity, and benefits.

Requirements

8+ years of B2B SaaS marketing experience, including significant experience driving pipeline for SMB, Commercial, and/or Mid-Market sales motions.
Proven track record of owning pipeline targets and driving measurable revenue impact in close partnership with Sales.
Hands-on expertise in scalable demand-generation channels, including paid digital, content, webinars, email, direct mail, and inbound conversion optimization.
Fluency with AI and automation tools, such as Clay, Claude, or workflow agents, and demonstrated use of these tools to increase efficiency.
Ability to design experiments, interpret results, and iterate quickly.
Strong sales acumen and executive presence, with the ability to act as a thought partner to and challenge senior sales leaders.
Analytical, outcomes-oriented approach and experience building systems to track deal progression across the full funnel.
Experience building programs amid ambiguity in a lean, fast-moving environment.

Responsibilities

Drive quarterly sourced-pipeline targets for the Corporate segments, with accountability for volume, quality, conversion, and progression from MQL to revenue.
Serve as the lead Revenue Marketing partner to Corporate Sales leadership, participating in weekly leadership meetings, forecast calls, and quarterly business reviews.
Develop and execute a unified, scalable Corporate demand strategy in partnership with channel owners, selecting an appropriate mix of paid digital, content, webinars, email, website conversion, and targeted campaigns to drive net-new logos.
Use AI and automation tools to build enrichment, targeting, personalization, and orchestration workflows that enable a lean team to operate at scale.
Design and run experiments, measure results, scale successful programs, and discontinue ineffective ones; operate creatively with limited resources.
Communicate relevant Gong programs and activities to Corporate Sales, including webinars, events, and campaigns, and explain how representatives can use them.
Coordinate with GTM Operations, SDR, AE, and cross-functional Marketing teams to align and execute plans.
Own program measurement end-to-end by independently gathering and analyzing funnel and pipeline data and bringing actionable insights and recommendations to pipeline meetings.