Marketing & Sales Operations Lead

Nexthink•Boston, MA

1d•$140,000 - $175,000•Hybrid

About The Position

The Marketing & Sales Operations Lead is an integral member of Nexthink’s Revenue Operations team, partnering with Marketing, Business Systems Transformation, and Finance to provide go-to-market insights, update CRM systems, ensure data accuracy, and drive operational initiatives that support pipeline and ARR growth. The role helps shape how the company defines and measures go-to-market success, including campaign, channel, event, and pipeline-generation efficiency. Working across Marketing, Revenue Operations, Sales, and Systems, the Lead connects operational processes and data structures with business needs. The role analyzes performance, explains why outcomes occur, and recommends changes to improve results. It owns marketing performance indicators, reporting and governance, supports planning and leadership reviews, and works with business and systems teams to implement scalable solutions.

Requirements

At least 5 years of experience across Sales, Marketing, or Business Operations in a B2B SaaS environment.
Demonstrable experience owning marketing performance analysis end to end, rather than only supporting it.
Hands-on experience with marketing data infrastructure, including a CRM such as Salesforce or HubSpot, marketing automation tools such as Marketo or Pardot, and a BI layer, and using these tools to create reports and influence decisions.
Comfort with SQL, or an equivalent ability to pull data or validate a dashboard.
Experience building dashboards and queries in a BI tool, or willingness to learn; high proficiency in Excel.
Ability to build a model and clearly explain marketing impact analysis to a CMO.
Structured thinking and ability to translate complex problems into a framework, model, and recommendation.
Comfort with ambiguity and ability to define the right question before answering it.
High motivation for continuous improvement and ability to drive impact.
Clear, concise communication, producing decision-ready outputs rather than data dumps.
Credibility with senior stakeholders and ability to challenge with data.
Bachelor's degree in Business Management or Business Administration.

Nice To Haves

Experience working in multinational organizations.
Experience with Tableau CRM.

Responsibilities

Serve as a trusted advisor and operations lead to Marketing teams.
Own marketing leading and lagging indicators by developing, tracking, and managing metrics, KPIs, dashboards, and insights tied to overall go-to-market performance.
Own definitions and process governance in the assigned area.
Coordinate regular cadences across marketing teams and educate and support them in analyzing and recalibrating strategic goals.
Prepare insights, analyses, and materials for leadership reviews.
Structure and evaluate business problems, design and implement actionable recommendations, and track success metrics.
Serve as a key contact between the business and the systems transformation team, ensuring solutions fit the overall process.
Ensure data hygiene and reporting accuracy across the marketing funnel, including checks on key data elements.
Implement best practices and standardize tools and business processes with repeatability and scalability in mind.
Ensure alignment with company objectives and priorities.
Use quantitative data and qualitative information to drive and optimize the business; gather data, build reporting, and make improvements that provide a better view of the business.
Adapt effectively to major changes in responsibilities or work environment by exploring benefits, trying new approaches, and collaborating with others.

Benefits

Health insurance benefits covered by the company for US employees.
Dental insurance benefits covered by the company for US employees.
Vision insurance benefits covered by the company for US employees.
Access to life insurance, long-term disability, and accidental death/personal loss coverage.
Flexible hours.
Unlimited paid time off, in addition to 15 days of holidays.
11 company-paid holidays.
Three extra days for volunteering.
Hybrid work model with structured onboarding.
Free access to professional training platforms.
Up to 16 weeks of paid leave for birthing parents or primary caregivers and 6 weeks for secondary caregivers.
401(k) plan with up to 4% company matching contributions and immediate vesting.
Bonuses for referring successful hires after three months of continuous employment.
Base salary and may include a commission or performance bonus plan.