Lead Marketing Operations Manager
About The Position
The Lead Marketing Operations Manager will shape and evolve Lumen’s marketing technology ecosystem to enable reliable, scalable campaign execution and connected customer experiences. The role leads administration and optimization of Marketo and a complex MarTech stack, integrating technology, data, processes, and automation to improve marketing operations at scale. Working with Marketing, Sales, Technology, Product, Analytics, and external partners, the manager translates business needs into practical technology solutions, drives operational excellence, and supports adoption of new capabilities. This is a fully remote position open to candidates anywhere in the United States.
Requirements
- 5–10 years of experience administering and optimizing Marketo in enterprise environments.
- Experience supporting large-scale marketing automation programs and campaign operations.
- Strong experience with Salesforce integrations and complex marketing technology ecosystems.
- Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
- Experience developing documentation, process maps, operational procedures, and training materials.
- Strong communication skills, including the ability to present technical concepts to nontechnical stakeholders.
Nice To Haves
- Marketo Certified Expert (MCE) certification.
- Experience with multiple marketing automation platforms, including HubSpot, Eloqua, or Salesforce Marketing Cloud.
- Experience supporting enterprise MarTech ecosystems including Salesforce, Demandbase, Conversica, ZoomInfo, OneTrust, NeverBounce, webinar platforms, and event technologies.
- Familiarity with Workfront or similar project management platforms.
Responsibilities
- Administer and optimize Marketo and related marketing technologies for reliable, scalable campaign execution.
- Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms, including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, and OneTrust.
- Lead onboarding of new marketing technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation, and ongoing support.
- Improve operational efficiency through project management, process optimization, and change management.
- Drive improvements in data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
- Perform quality assurance for Marketo campaigns before deployment and establish standards to strengthen consistency, scalability, and campaign performance.
- Own documentation, process guidance, and operational resources that support knowledge sharing, consistency, and stakeholder communication.
- Partner across Marketing, Sales, Technology, Product, and Analytics to translate evolving business requirements into scalable technology and automation solutions.
Benefits
- Comprehensive package featuring a broad range of Health, Life, and Voluntary Lifestyle benefits and other perks supporting physical, mental, emotional, and financial wellbeing.
- Bonus structure may include short-term incentives, long-term incentives, and/or sales compensation.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
