Marketing Operations Coordinator - Casino Sales & Marketing

Hard Rock Hotel & Casino Ottawa • Rockford, IL

4d • $18 - $26

About The Position

The Marketing Operations Coordinator is responsible for developing and coordinating programs that attract and host mid- to high-limit players, encourage guest loyalty, and support repeat visits at Hard Rock Casino Rockford. The role interacts frequently with guests and may make decisions about extending complimentary services or goods. It supports the efficient execution of marketing programs across promotions, events, advertising, database and direct mail, social media, and player development. The coordinator collaborates with marketing leaders and other departments to deliver programs and share information about upcoming events and promotions. The position includes time on the casino floor, where crowd and noise levels vary with guest volume.

Requirements

• High school diploma or equivalent; related education and experience may be interchangeable year for year.
• Must obtain and maintain required licenses and certifications under federal, state, and Illinois Gaming Commission requirements.
• Must successfully pass a background check and drug screening.
• Must be at least 21 years of age.
• Must be able to work holidays and weekends, as well as flexible shifts.
• Excellent attention to detail, prioritization, and organizational skills.
• Working knowledge of social media and digital channels, including Facebook, Twitter, Instagram, Google Business, Yelp, YouTube, and WordPress.
• Working knowledge of email service providers; proficiency with HubSpot is preferred.
• Knowledge of computers and applicable software, including word processing, email, spreadsheets, and databases; excellent working knowledge of Microsoft Word, Excel, Outlook, and PowerPoint.
• Ambitious, driven to succeed, and passionate about the business.
• Strong verbal and written communication skills.
• Ability to deliver a service level that encourages guests to return and creates a positive, memorable entertainment experience.
• Ability to go above and beyond in accomplishing responsibilities and contributing to organizational goals.
• Ability to present an enthusiastic, outgoing, and professional image.
• Ability to communicate clearly and concisely, orally and in writing.
• Ability to analyze marketing and promotions data.
• Ability to be a strategic, analytical, ethical, and effective motivator.
• Ability to operate various types of office equipment.
• Ability to establish and maintain effective working relationships.
• Ability to work varying shifts and schedules as needed.

Nice To Haves

• Bachelor’s degree in marketing or an equivalent combination of education and experience.
• Prior gaming industry experience.
• Two years of marketing experience.
• Experience with Adobe Suite.
• Event planning experience.

Responsibilities

• Create an atmosphere that encourages guests to choose the casino for gaming entertainment, build and retain guest relationships, and mentor team members in superior guest service.
• Treat guests promptly, professionally, and courteously; handle guest or team member questions, complaints, and problems in a timely and courteous manner.
• Efficiently execute marketing programs and support initiatives in promotions, events, advertising, database and direct mail, social media, and player development.
• Develop and oversee social media campaigns, applications, contests, and media across relevant platforms and blogs.
• Develop weekly corporate social media and mobile marketing posts, messages, and content.
• Assist with developing graphics for electronic signage on the property.
• Provide weekly and monthly statistical reports on overall website and social media activity.
• Participate in miscellaneous activities and special projects to support Marketing department efficiency.
• Coordinate with other departments for accurate and timely setup of marketing programs.
• Partner with the Special Events and Marketing Manager, Creative & Brand Manager, and Database Marketing Manager to develop future strategies and programs.
• Facilitate the timely flow of information about upcoming events and promotions to customers and employees.
• Comply with company and departmental rules and procedures and Illinois gaming regulations.
• Attend seminars as needed and perform additional duties as directed.

Benefits

• The employer describes a comprehensive benefits package intended to support team members’ health, future planning, and work-life balance; benefits may vary by employment status. Specific benefits are listed on the company’s career site.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED