Marketing & Publicity Manager, US Trade (NYC Hybrid)

HarperCollins Publishers • New York, NY

5d • $70,000 - $80,000 • Hybrid

About The Position

HarperCollins Publishers is seeking a creative, fast-moving, and strategic Marketing & Publicity Manager for a newly formed team dedicated to US Trade titles. The role builds and executes integrated marketing and publicity campaigns for one to two titles per month that are already selling well or have clear potential to sell more. The position reports to the Executive Director, Marketing, US Trade.

The manager moves quickly from title selection to an actionable campaign plan that Sales can share with accounts before a campaign push begins. The role develops fresh earned-media angles for books beyond their original news hook, drives consumer and influencer activation across advertising, social content, newsletters, events, partnerships, and creative activations, and communicates campaign plans directly to authors and agents. The manager also manages budgets, tests approaches, tracks campaign results, presents plans and results, and turns campaign metrics into clear summaries for Sales, leadership, and other stakeholders.

The position is based in New York City with a hybrid work arrangement. The salary range is $70,000–$80,000. HarperCollins describes its benefits package as comprehensive and competitive, covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and elective benefits. Cover letters are strongly preferred.

Requirements

• College degree or equivalent work experience.
• A minimum of 3–5 years of experience.
• Hands-on experience in book publicity.
• Experience building campaigns on tight timelines and pivoting quickly as opportunities emerge.
• Strong media relationships and the ability to pitch creative, non-traditional angles.
• Working knowledge of paid advertising and social media marketing, including how they drive book discovery and sales.
• Excellent project management, organization, and presentation skills, with the ability to manage multiple fast-moving campaigns independently.
• Comfort with sales data and campaign metrics, and the ability to turn numbers into a clear story.
• Ability to work cross-functionally across imprints, divisions, and departments and navigate relationships with sensitivity and diplomacy.
• Exceptional written and verbal communication skills, a positive attitude, and professionalism, creativity, discretion, and attention to detail.
• Proficiency in MS Office Suite.
• Resourcefulness, self-direction, initiative, and an interest in building something new.

Nice To Haves

• Experience across both book publicity and marketing disciplines is strongly preferred.
• Experience with fiction and nonfiction campaigns.
• High-touch, innovative, or trend-driven campaign experience.
• Experience with Canva, Adobe Creative Suite, or similar design tools.
• Content creation experience.

Responsibilities

• Conceive, develop, and execute integrated marketing and publicity campaigns for one to two titles per month.
• Move quickly from title selection to an actionable plan that Sales can share with accounts before a campaign push begins.
• Develop fresh earned-media angles for books that have moved past their original news hook, including pitches to broadcast, print, digital, and podcast outlets.
• Drive consumer and influencer activation through advertising, organic and social content, newsletters, events, partnerships, and creative activations.
• Communicate campaign plans directly to authors and agents and arrange media, events, and social activations professionally and thoughtfully.
• Manage campaign budgets and make cost-effective, high-impact choices.
• Test campaign approaches and help the team identify what most effectively moves titles that are already selling.
• Track and report campaign results after each push.
• Summarize campaign results clearly for Sales, leadership, and other stakeholders.
• Build and maintain relationships with influencers, media contacts, and partners who can respond quickly to timely opportunities.
• Present campaign plans and results at sales and marketing meetings.

Benefits

• Comprehensive and competitive benefits package that includes physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and elective benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level