Marketing Project Coordinator

LaCrosse Footwear•Portland, OR

26d•Onsite

About The Position

The Marketing Project Coordinator is the operational engine of the LFI Marketing team, keeping day-to-day work moving and ensuring marketing materials, assets, and logistics are accurate, on time, and available where needed. The role coordinates product photography and PDP copy workflows, catalog production, digital asset management, sample logistics, packaging programs, tradeshow materials, and seasonal sales-meeting assets. The coordinator works with Creative, Brand, Channel, Ecommerce, Product, Sales, Operations, vendors, and global partners, and reports to the Marketing Program Manager. The position is onsite at LFI’s Portland, Oregon corporate office, with some travel for tradeshows and key events.

Requirements

Education in marketing, communications, business, or a related field; a bachelor’s degree is preferred.
1–3 years of experience in marketing, project coordination, production, or operations in a similar environment.
Exceptional organizational skills and attention to detail, including accuracy with product names, specifications, file naming, and deadlines.
Experience with project management tools such as Opal, Basecamp, or similar tools.
Familiarity with digital asset management systems and basic file organization, naming convention, and version control principles.
Proficiency in Microsoft Office / 365.
Experience coordinating with internal teams and external vendors, and ability to manage multiple active requests simultaneously.
Strong written and verbal communication skills; consistent follow-through and proactive status communication.
Comfort working in a fast-paced seasonal environment with shifting priorities and tight deadlines.
Dependable, self-motivated, accountable, and team-oriented.
Willingness to conduct oneself in accordance with LFI’s Core Values.

Nice To Haves

Bachelor’s degree.
Mac proficiency.
Experience with or genuine interest in outdoor, footwear, or lifestyle product categories.

Responsibilities

Coordinate seasonal product photography scheduling, asset delivery, and distribution.
Coordinate PDP copy briefing, copywriting handoffs, quality assurance review, and final uploads to ecommerce and digital platforms; ensure assets meet channel specifications and seasonal deadlines.
Track seasonal catalog timelines; coordinate production schedules with print vendors and internal stakeholders; manage proofing and approvals; ensure final print and digital files are delivered on time and to specifications.
Maintain the digital asset management (DAM) system by organizing, tagging, and distributing assets using consistent naming conventions and version control; provide internal guidance on asset location, usage rights, and status.
Coordinate sample availability, tracking, and returns for photo shoots and marketing activations, communicating status to Creative and Brand teams.
Manage seasonal packaging artwork refreshes, including box labels, hang tags, warranty cards, and inserts, as well as process items such as SMUs and collaborations.
Communicate packaging artwork requirements and timelines to the Portland factory and global partners; maintain awareness of packaging legal and regulatory requirements; coordinate with Compliance, Customs & Logistics, which owns the primary factory relationship and customs, legal, and compliance processes.
Update the packaging manual as needed when new artwork is developed.
Work with the Show & Event Coordinator to build and track production schedules for tradeshow booth graphics and on-site materials; manage concurrent show timelines, surface conflicts, and coordinate logistics and delivery with Sales, Channel, and the Creative Producer.
Manage production timelines and logistics for seasonal sales-meeting and wholesale sell-in toolkit assets, working backward from sales-meeting dates with Sales, Channel, and the broader marketing team.
Assist the Marketing Program Manager with project status tracking, project boards, stakeholder updates, and early identification of at-risk projects.
Generate purchase requisitions for marketing projects; coordinate vendor production timelines, proof deliveries, and approvals; process invoices with the Marketing Program Manager and Finance.
Communicate project status, asset availability, and event logistics to Brand, Channel, and Creative teams.
Identify workflow improvements, document processes, build checklists, and present solutions to the Marketing Program Manager.
Participate in team meetings and planning sessions and represent the operations function professionally and with a service orientation.
Conduct oneself in accordance with LFI’s Core Values.