Marketing Programs Manager, Platform GTM

Workday • Boulder, CO

6d • $104,100 - $184,800 • Hybrid

About The Position

The Marketing Programs Manager serves as the operational backbone of Workday’s Platform Marketing organization, supporting CIO Narrative, Platform Product Marketing, Platform GTM, and Developer Marketing & Developer Relations. The role coordinates programs, processes, and systems across the team, working with senior leaders and individual contributors to keep important workstreams aligned and moving forward. Key workstreams include platform launches, Rising preparation, DevCon coordination, and field enablement rollouts.

The position drives launch coordination, cross-functional process management, reporting, customer story capture, and event operations. It maintains launch trackers and dashboards, establishes reporting cadences, manages customer-story and use-case pipelines, and coordinates event logistics and follow-up. The role works with Product, Engineering, GTM, analytics, customer marketing, and other teams to ensure timely, clear handoffs and visibility into progress, outcomes, and risks.

Success is measured by operational effectiveness, program execution, and team leverage: ensuring launches, campaigns, and events are coordinated and delivered on time, and giving leadership clear visibility into team output, launch status, adoption metrics, and customer-story pipelines. The role is based in a flexible-work environment, with at least half of each quarter spent in an office or in the field with customers, prospects, and partners; remote home-office roles may also come together in offices for important moments.

Requirements

• At least 5 years of experience in program management, marketing operations, or a similar coordination-heavy role within a B2B technology or SaaS organization.
• Proficiency managing programs or content development across multiple stakeholders and helping teams operate efficiently to meet goals.
• Ability to build systems and keep complex, multi-stakeholder programs on track with high agency.
• Comfort with budgets, reporting tools, dashboards, and data; ability to establish lightweight reporting systems, source data from multiple places, and present it clearly to leadership.
• Ability to operate in ambiguous situations, ask clarifying questions, and propose solutions.
• Strong communication and judgment when working with senior stakeholders, including directors and senior leaders; ability to keep people informed without overwhelming them.

Nice To Haves

• Experience supporting product marketing or go-to-market teams.

Responsibilities

• Coordinate platform product launches across product marketing, product, field, and campaign teams.
• Maintain launch trackers and status dashboards.
• Build and run handoff processes within Platform Marketing and with peer teams so assets, messaging, and enablement move smoothly from creation to deployment.
• Identify recurring friction in cross-functional workflows and propose improvements.
• Build and maintain reporting dashboards tracking team output, key metrics, and effectiveness.
• Own regular reporting cadences by compiling data, surfacing insights, and flagging risks to leadership; partner with analytics teams as needed to source data.
• Manage the pipeline of customer stories and use cases, coordinating with Platform Marketing, customer marketing, and product teams on content creation and approvals.
• Coordinate operational and administrative needs for major events, including Rising and DevCon, such as logistics, asset tracking, speaker coordination, and post-event follow-up.
• Reduce event administration for team leads so they can focus on content, narrative, and stakeholder engagement.

Benefits

• May be eligible for the Workday Bonus Plan or a role-specific commission or bonus.
• May be eligible for annual refresh stock grants.
• Flexible scheduling through Workday’s Flex Work approach.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed