Marketing Programs Manager

Connection • Merrimack, NH

13h • $76,500 - $97,920

About The Position

Connection is seeking an experienced Marketing Programs Manager to develop integrated campaigns that increase awareness, generate demand, strengthen customer loyalty, and support business growth across Group Purchasing Organization (GPO) markets. The role develops and coordinates marketing programs with industry, sales, product management, segment marketing, events, and analytics stakeholders. It also supports vendor-partner participation and cooperative funding, executes lead-generation programs, and measures campaign performance to recommend improvements.

Requirements

• Experience in vertical markets in a previous marketing, product management, or sales role.
• Experience using Workfront or another creative project management solution, Salesforce, and Copilot.
• B2B marketing methodology experience or certification, such as Forrester, Pragmatic, HubSpot, or equivalent.
• Sound technical skills, including Microsoft Office and Teams.
• Functional understanding of marketing and e-commerce.
• Solid critical-thinking and analytical skills.
• Strong verbal and written communication skills.
• Attention to detail.
• Ability to work cross-functionally and across all levels of an organization.
• Ability to manage multiple priorities in a fast-paced, deadline-oriented environment.
• Ability to work independently and in a team environment.
• Authorization to work for any employer in the U.S.; sponsorship or takeover of employment visa sponsorship is unavailable.

Responsibilities

• Work with the Industry Strategy Group leader, Sales, and Product Management to develop 12-month marketing plans supporting GPO business priorities and goals.
• Collaborate with the Industry Strategy Group leader and subject matter experts to develop content for the buyer’s journey and maximize brand exposure and demand among GPO audiences.
• Plan and optimize marketing programs for designated GPOs, aligning them with company objectives, funding, industry verticals, and sales segments.
• Present campaign plans to the Industry Strategy Group, Sales, and Product Management to gain support and gather feedback for program implementation.
• Work with Product Managers to present marketing program concepts to vendor partners, explain participation opportunities, and secure cooperative funding as needed.
• Monitor program components and measure performance against objectives with the Marketing Analytics team; consolidate findings and recommend improvements.
• Partner with the segment marketing manager to recommend go-to-market messaging based on marketplace trends.
• Work with industry, segment, and sales leaders to plan programs that maximize business growth.
• Execute lead-generation programs to maximize business growth.
• Coordinate with the events team on face-to-face and virtual opportunities aligned with marketing programs.
• Align with segment teams on methods and strategies for driving business in GPO industry verticals and segments.
• Provide planning support to Events for segment and vertical-market events.

Benefits

• Competitive compensation and 401(k) plans
• Medical insurance
• Free therapy visits, mental health coaching and tools, and meditation resources
• Paid time off, including vacation, sick time, Wellness Time Off, and Volunteer Time Off

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed