Marketing Program Manager

RepliGen Corporation•Marlborough, MA

2d•$88,000 - $127,000

About The Position

Repligen is building an in-house marketing agency to accelerate the speed, creativity, and performance of global marketing execution. The Marketing Program Manager translates strategic marketing direction into campaign assets, digital experiences, and tactical deliverables designed to drive engagement, pipeline, and revenue. The role combines creative design, campaign execution, and AI-enabled productivity in a fast-paced, matrixed environment. The position executes integrated campaigns across digital, web, email, social, and print; develops polished marketing assets and customer-centric content; and uses AI tools to increase the speed, scale, and quality of marketing work. The manager coordinates projects and approvals, supports marketing automation and digital campaign operations, tracks performance, and applies insights to optimize creative, messaging, and channel results. Repligen’s mission is to inspire advances in bioprocessing as a trusted partner in producing biologic drugs that improve human health worldwide. The company delivers technologies and solutions focused on cost and process efficiencies.

Requirements

Bachelor’s degree in Marketing, Design, Communications, or a related field.
At least 5 years of experience in marketing execution, campaign management, or creative marketing roles.
Proven track record of executing multi-channel marketing campaigns.
Experience working in a fast-paced, matrixed organization.
Proficiency with marketing automation and digital campaign tools.
Strong skills with creative tools such as Adobe Creative Suite, Canva, Figma, or similar.
Experience using AI-powered marketing tools, such as generative AI for content or design and campaign optimization tools.
Solid understanding of digital marketing channels, UX, and content strategy.
Strong PowerPoint and visual storytelling capabilities.
Strong organization, attention to detail, collaboration, communication, and ability to deliver quality work quickly.

Nice To Haves

Life sciences, biotechnology, or B2B industry experience.

Responsibilities

Execute integrated, omni-channel marketing campaigns across digital, web, email, social, and print.
Translate campaign briefs into deliverables aligned with strategic objectives and brand standards.
Own day-to-day campaign build and deployment, ensuring speed, quality, and consistency.
Partner with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programs.
Develop visually compelling marketing assets, including presentations, digital content, infographics, and video concepts.
Apply design thinking to improve storytelling and user experience across marketing touchpoints.
Collaborate with technical writers and subject matter experts to make complex scientific concepts accessible and customer-focused.
Ensure brand consistency and high creative standards across deliverables.
Use AI tools to accelerate content creation and campaign delivery, develop drafts and variations, and personalize content at scale.
Identify opportunities to improve efficiency, speed, and quality through AI-driven workflows, and partner with leadership to test and adopt emerging tools.
Manage multiple concurrent projects and campaign deliverables, coordinating inputs and approvals to meet timelines.
Maintain visibility into project status, risks, and dependencies, and identify opportunities to improve processes.
Build and deploy campaigns within marketing automation and digital platforms.
Support optimization of campaign workflows and asset management processes, ensuring accuracy and quality in setup, segmentation, and execution.
Contribute to scalable campaign templates and repeatable execution models.
Monitor campaign performance metrics and engagement data, support A/B testing, and use insights to optimize creative, messaging, channel performance, and results.