Program Manager - Marketing & Brand

Caterpillar Inc.•Irving, TX

2d•$147,760 - $221,640•Onsite

About The Position

The Program Manager supports the Vice President of Marketing & Brand by coordinating, governing, and executing strategic programs and organizational priorities across the Marketing & Brand organization. The role works across teams to drive alignment, establish operating rhythms, monitor progress against objectives, and ensure successful execution of key initiatives. Serving as a central point of coordination across leaders and teams, the Program Manager facilitates collaboration, manages dependencies, tracks outcomes, and provides insights for data-driven decision making. The role translates strategic objectives into actionable plans and manages program planning, governance, reporting, and accountability to support business goals and operational excellence.

Requirements

Bachelor’s degree in business administration, Marketing, Communications, Project Management, or a related field, or equivalent working experience.
Experience in program management, project management, marketing operations, business operations, or strategic planning, preferably supporting complex cross-functional initiatives.
Experience leading multiple strategic programs or initiatives simultaneously, including developing plans, milestones, deliverables, timelines, and success measures.
Ability to translate business and organizational strategy into actionable plans with clear objectives, responsibilities, and measurable outcomes.
Experience establishing and managing program governance, operating rhythms, business reviews, and stakeholder communication processes.
Ability to lead cross-functional teams and influence stakeholders without direct authority, including partnering with senior leaders across functions.
Strong project and program management skills, including managing dependencies and risks, resolving issues, and driving initiatives through completion.
Strong analytical and problem-solving skills, including interpreting data, identifying trends, developing insights, and making recommendations to leadership.
Excellent written, verbal, presentation, and executive communication skills.
Ability to facilitate leadership discussions, business reviews, planning sessions, and cross-functional working meetings.
Ability to drive accountability and follow-through across stakeholders to achieve commitments, milestones, and business objectives.
Experience developing or improving standardized processes, program frameworks, and ways of working across teams.
Strong relationship-building skills and success serving as a liaison between teams, functions, and leadership.
Proficiency with program management, collaboration, and reporting tools such as Microsoft Excel, PowerPoint, Power BI, Microsoft Teams, SharePoint, or comparable platforms.
Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from various stakeholders and sources.
Knowledge of data-driven decision-making processes and ability to use data to make decisions aligned with strategic business objectives.
Knowledge of effective influencing tactics and strategies.
Understanding of stakeholder alignment, cross-team integration, program management, and effective team-building techniques.

Nice To Haves

Experience supporting Marketing, Brand, Communications, or Digital Marketing organizations.
Experience working in a large, matrixed global organization.
Experience managing enterprise-level programs or strategic transformation initiatives involving multiple functions and stakeholders.
Project or program management certification such as PMP, PgMP, Agile/Scrum, or equivalent professional training.
Experience preparing executive-level dashboards, business reviews, presentations, and recommendations for senior leadership.

Responsibilities

Lead and coordinate strategic programs and initiatives that support Marketing & Brand objectives.
Translate organizational priorities into actionable program plans with defined milestones, accountability, and success measures.
Establish and manage governance processes, operating rhythms, business reviews, and leadership forums.
Monitor program performance, identify risks and dependencies, and drive resolution of delivery issues.
Facilitate cross-functional collaboration and integration to align teams on priorities and objectives.
Partner with leaders to track progress against strategic goals and business outcomes.
Develop and maintain reporting, metrics, dashboards, and performance measures for informed decision making.
Analyze data, identify trends, and recommend improvements to program effectiveness and organizational performance.
Coordinate planning activities and execute organizational initiatives.
Drive stakeholder accountability and follow-through to achieve business results.
Organize and coordinate processes and procedures for project teams within the program.
Serve as a liaison among project teams and translate corporate objectives into program objectives and practices.
Plan and monitor program development to ensure quality standards and goals are achieved.
Manage organizational program activities so that projects are implemented, accepted, and completed within deadlines.