Marketing Program & Brand Manager

Telestream

3h • $130,000 - $140,000 • Remote

About The Position

The Marketing Program & Brand Manager owns the planning, production, and delivery of Telestream’s marketing programs and creative output. The role manages campaign programs, content production across channels, timelines, dependencies, approvals, and production readiness for campaigns, events, sales enablement, and customer marketing. It uses AI tools as a primary method for producing creative and content, and develops AI-ready templates, prompts, and brand guardrails to support fast, consistent production. The manager stewards Telestream’s corporate brand and maintains a consistent visual and messaging presence across channels. The role collaborates with Marketing, Product, Sales, executive leadership, the Web Experience Manager, the Digital Marketing Manager, the Channel & Field Marketing Manager, and external partners. Candidates must present work samples and complete a practical exercise involving a short brief, an AI-assisted asset, and a project plan, along with samples of managed campaigns.

Requirements

• At least 5 years of progressive B2B marketing experience in program or campaign management, content production, or creative operations, including hands-on use of AI tools; the posting also describes a 5–8+ year range.
• Bachelor’s degree in Marketing, Graphic Design, Visual Communications, Business, Design, or a related field, or equivalent experience.
• Experience producing marketing content and creative across multiple formats, including presentations, collateral, social, web, and video.
• Ability to steward a corporate brand and apply it consistently, including to AI-produced content, while aligning creative output with business goals.
• Hands-on experience using AI tools such as Claude or ChatGPT for content and layout, and tools for images, video, voice, and captioning; sound judgment in reviewing output for accuracy and brand fit.
• Ability to manage multiple campaigns, projects, deadlines, and cross-functional stakeholders, including timelines, dependencies, approvals, and status reporting.
• Experience with project and workflow management tools such as Asana, monday.com, or Jira.
• Working knowledge of digital asset management, content governance, and template-based production workflows.
• Experience managing external agencies, freelancers, and consulting resources.
• Strong writing and editing skills for B2B technology content, including briefs, case studies, blogs, and solution briefs.
• Strong working proficiency in PowerPoint and Figma or similar design tools; Adobe- or Canva-type tools are noted as a plus. The posting also specifies expert proficiency in Figma, Adobe Creative Suite, and Microsoft PowerPoint.
• Ability to iterate quickly on creative and content based on stakeholder feedback and changing priorities.
• Self-motivation and ability to work independently while providing cross-functional support.
• Excellent written and verbal communication, including the ability to write clear briefs, edit content, and present plans and status to stakeholders.
• Candidates must be legally authorized to work in the United States; employer-sponsored work authorization or visa sponsorship is not available.
• Candidates must present a portfolio of work samples and complete a practical exercise involving a brief, an AI-assisted asset, and a project plan, plus samples of campaigns managed.

Nice To Haves

• Familiarity with B2B technology marketing and brand positioning.
• Experience in Media & Entertainment or broadcast technology marketing.
• Experience producing video and multimedia content, including with AI-assisted video, voiceover, and editing tools.
• Familiarity with motion graphics or animation tools, including AI-assisted tools.
• Experience supporting sales enablement or customer marketing programs, such as content libraries, case studies, and reference programs.
• Experience building templates, prompt libraries, or reusable workflows that help others produce on-brand content faster.
• Program or project management certification, such as PMP, or equivalent experience.

Responsibilities

• Manage campaign programs and initiatives, including the integrated calendar, asset requirements, dependencies, owners, and weekly status reporting.
• Lead multimedia content production, owning the production calendar, briefs, reviews, product-manager approvals, and handoff to the Web Experience Manager for publishing.
• Steward the corporate brand and ensure consistency and quality across creative output, including AI-produced content.
• Develop, maintain, and enforce brand guidelines and visual standards, including AI-ready templates, prompt libraries, tone and style rules, and review criteria.
• Produce and manage creative and content from brief through delivery, including graphics, collateral, white papers, case studies, solution briefs, trade show materials, advertising, and video, using AI tools and repeatable workflows.
• Manage intake and prioritization of creative and content requests, including briefs, turnaround expectations, and a visible queue.
• Manage creative and production readiness for industry events, trade shows, and conferences, including booth design, signage, presentations, promotional materials, print, and fabrication vendors; coordinate specifications and deadlines with the Tradeshow & Events lead.
• Produce video content, including scripting, storyboarding, and editing, using AI-assisted video, voiceover, captioning, and editing tools.
• Own the sales enablement content library in Channeltivity and keep Sales informed about campaigns, launches, and new content; create executive presentations and enablement materials.
• Manage the customer story pipeline, including case studies, references, and approvals, and coordinate renewal, expansion, and advocacy programs with Sales and Support.
• Evaluate and adopt AI creative and productivity tools and train the team; coordinate content with the PR/agency partner and use vendors for physical production.
• Manage external branding agencies, freelancers, and consulting resources, ensuring their work aligns with creative direction.
• Partner with product marketing on visual storytelling, product launches, solution positioning, and go-to-market materials; coordinate launch checklists and cross-team readiness.
• Develop design direction and creative assets for web properties in partnership with the Web Experience Manager, who owns the website, CMS, and SEO/AEO.
• Own the social media calendar and produce creative for lead generation campaigns with the Digital Marketing Manager and Channel & Field Marketing Manager.
• Provide graphic design and creative support for internal departments, including sales enablement and executive presentations.
• Manage the digital asset library so assets are organized, current, and accessible, including approved templates and the AI prompt library.
• Monitor design trends, the competitive creative landscape, and emerging AI tool capabilities; test and adopt tools that improve speed and quality.
• Report on program status and production metrics, including on-time delivery, turnaround, and content published.

Benefits

• Day-one medical, dental, and vision coverage.
• 100% company-paid life and disability insurance.
• 401(k) with company match up to 8%.
• Quarterly HSA boosts and flexible spending accounts.
• Flexible time off for salaried employees or PTO for hourly employees, plus generous paid holidays.
• Pet insurance.
• Legal plan, accident coverage, and critical illness coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level