Marketing & Patient Growth Manager

GASTRO CARE PARTNERS MANAGEMENT COMPANY LLC•Greenwood Village, CO

7d•$70,000 - $85,000•Hybrid

About The Position

Gastro Care Partners (GCP) is seeking a proactive, data-driven Marketing & Patient Growth Manager to strengthen the organization’s brand presence, elevate provider visibility, and expand patient access to care across its markets. The role combines marketing strategy and execution, digital marketing, provider profile management, online reputation, analytics, and collaboration with Marketing, Practice Operations, providers, and local leadership. The manager will develop and coordinate initiatives that increase awareness, improve digital engagement, and support new-patient acquisition. A key focus is owning and optimizing provider profiles on platforms such as Rater8 and Rave, ensuring profile information is accurate and compelling, monitoring reviews, and identifying ways to improve discoverability and engagement. The role also analyzes marketing and patient-growth performance, reports findings to leadership, and turns insights into measurable improvement plans. This is a full-time, exempt position with a stated salary range of $70,000–$85,000 per year and potential for an additional 30% bonus. It offers a hybrid-remote work arrangement. The position may require periodic travel to practice locations and involves extended computer use and communication with internal and external stakeholders.

Requirements

Strong analytical, organizational, and project management skills.
Experience with digital marketing, online reputation management, and digital profile optimization.
Ability to track key performance indicators, maintain dashboards, and analyze performance reports.
Excellent written and verbal communication skills.
Ability to collaborate effectively across departments, teams, and multiple locations.
Strong attention to detail and commitment to content accuracy and consistency.
Proficiency in Microsoft Office and marketing analytics or reporting tools.
Ability to manage competing priorities, work independently, and drive continuous improvement.
Ability to work for extended periods at a computer.
Ability to work remotely and travel periodically to practice locations, as needed.
Ability to communicate effectively and regularly with internal and external stakeholders.
Ability to move throughout healthcare or practice environments as needed and occasionally lift or move items weighing up to 15 pounds.

Nice To Haves

Understanding of healthcare marketing, patient privacy, and online reputation management practices.
Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent relevant experience may be considered.
Three or more years of experience in marketing, digital marketing, communications, or reputation management.
Experience with Rater8, Rave, or similar online reputation management platforms.
Experience with marketing analytics, digital campaigns, and performance improvement initiatives.
Experience in healthcare or multi-location organizations.

Responsibilities

Develop and execute targeted marketing initiatives to increase brand awareness, provider visibility, and patient acquisition across GCP markets.
Coordinate marketing campaigns, promotional materials, digital content, and provider-specific initiatives in alignment with organizational goals.
Ensure marketing materials, messaging, and communications reflect GCP’s brand standards, voice, and strategic priorities.
Identify opportunities to expand market awareness, improve campaign performance, and support the growth of providers, practices, and service lines.
Collaborate with Marketing, Practice Operations, providers, and local leadership to turn business needs into actionable marketing plans.
Manage and optimize provider profiles across Rater8, Rave, and other approved digital platforms.
Maintain accurate, complete, compelling, and current provider biographies, specialties, credentials, practice locations, headshots, and scheduling links.
Establish processes for profile updates, content approvals, quality assurance, and ongoing platform maintenance.
Monitor patient reviews, ratings, and online reputation trends, and coordinate timely, appropriate, and compliant responses with relevant teams.
Identify recurring feedback themes and work with Practice Operations and provider leadership to address reputation concerns and improve the patient experience.
Apply practices that improve provider discoverability, profile engagement, and the digital experience for prospective patients.
Coordinate website content, provider biographies, and digital marketing assets to improve search visibility, patient engagement, and scheduling access.
Analyze provider profile performance, website traffic, digital inquiries, and other available engagement metrics to identify growth opportunities.
Partner with Practice Operations to strengthen the connection between digital engagement, patient inquiries, and scheduled appointments.
Identify underperforming providers, locations, or service lines and develop recommendations to improve visibility and patient acquisition.
Support data-informed marketing initiatives that help prospective patients find an appropriate provider and take the next step in their care journey.
Develop and maintain monthly marketing dashboards, KPI reports, and performance scorecards.
Track provider profile views, review volume and growth, average ratings, response timeliness, profile completeness, and patient conversion metrics where measurable.
Prepare and present quarterly performance updates to leadership, highlighting progress, trends, opportunities, and areas requiring attention.
Translate performance data into actionable recommendations, targeted improvement plans, and strategies for measurable results.
Evaluate marketing effectiveness, refine initiatives based on performance insights, and establish repeatable processes that support consistency and scalability.