Marketing & Patient Growth Manager

GASTRO CARE PARTNERS MANAGEMENT COMPANY LLC•Greenwood Village, CO

1d•$70,000 - $85,000

About The Position

Gastro Care Partners (GCP) is seeking a proactive, data-driven Marketing & Patient Growth Manager to strengthen its brand presence, elevate provider visibility, and expand patient access to care across its markets. The role develops and executes marketing initiatives that increase awareness, enhance providers’ digital presence, strengthen online reputation, and support new-patient acquisition. It works closely with the Marketing team, Practice Operations, providers, and local leadership to align marketing efforts with organizational priorities and measurable business results. A key responsibility is owning and optimizing the organization’s digital provider presence on platforms such as Rater8 and Rave. This includes maintaining accurate, compelling provider profiles, monitoring patient reviews, and identifying ways to improve digital engagement and help patients move from provider discovery to scheduling care. Success is measured by improvements in provider visibility, online reputation, digital engagement, and patient acquisition, including growth in new-patient inquiries and scheduled appointments. The role uses data, collaboration, and continuous improvement to turn marketing activity into measurable growth. The position is based in Greenwood Village, Colorado. The work environment includes extended periods at a computer, regular communication with internal and external stakeholders, and the ability to work remotely and travel periodically to practice locations as needed.

Requirements

Strong analytical, organizational, and project management skills.
Experience with digital marketing, online reputation management, and digital profile optimization.
Ability to track KPIs, maintain dashboards, and analyze performance reports.
Excellent written and verbal communication skills.
Ability to collaborate effectively across departments, teams, and multiple locations.
Strong attention to detail and commitment to content accuracy and consistency.
Proficiency in Microsoft Office and marketing analytics or reporting tools.
Ability to manage competing priorities, work independently, and drive continuous improvement.
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent relevant experience may be considered.
Three or more years of experience in marketing, digital marketing, communications, or reputation management preferred.

Nice To Haves

Understanding of healthcare marketing, patient privacy, and online reputation management practices.
Experience with Rater8, Rave, or similar online reputation management platforms.
Experience with marketing analytics, digital campaigns, and performance improvement initiatives.
Experience in healthcare or multi-location organizations.

Responsibilities

Develop and execute targeted marketing initiatives to increase brand awareness, strengthen provider visibility, and support patient acquisition across GCP markets.
Coordinate marketing campaigns, promotional materials, digital content, and provider-specific marketing initiatives in alignment with organizational goals.
Ensure marketing materials, messaging, and communications reflect GCP’s brand standards, voice, and strategic priorities.
Identify opportunities to expand market awareness, improve campaign performance, and support the growth of providers, practices, and service lines.
Collaborate with Marketing, Practice Operations, providers, and local leadership to translate business needs into actionable marketing plans.
Manage, maintain, and optimize provider profiles across Rater8, Rave, and other approved digital platforms.
Ensure provider biographies, specialties, credentials, practice locations, headshots, and scheduling links are accurate, complete, compelling, and up to date.
Establish and maintain standardized processes for profile updates, content approvals, quality assurance, and platform maintenance.
Monitor patient reviews, ratings, and online reputation trends; coordinate timely, appropriate, and compliant responses with relevant teams.
Identify recurring feedback themes and partner with Practice Operations and provider leadership to address reputation concerns and improve the patient experience.
Apply best practices to improve provider discoverability, profile engagement, and the digital experience for prospective patients.
Coordinate website content, provider biographies, and digital marketing assets to improve search visibility, patient engagement, and access to scheduling.
Analyze provider profile performance, website traffic, digital inquiries, and other engagement metrics to identify growth opportunities.
Partner with Practice Operations to strengthen the connection between digital engagement, patient inquiries, and scheduled appointments.
Identify underperforming providers, locations, or service lines and develop targeted recommendations to improve visibility and patient acquisition.
Support data-informed marketing initiatives that help prospective patients find appropriate providers and take the next step in their care journey.
Develop and maintain monthly marketing dashboards, KPI reports, and performance scorecards.
Track KPIs including provider profile views, review volume and growth, average ratings, response timeliness, profile completeness, and patient conversion metrics where measurable.
Prepare and present quarterly performance updates to leadership, highlighting progress, trends, opportunities, and areas requiring attention.
Translate performance data into actionable recommendations, targeted improvement plans, and strategies that drive measurable results.
Evaluate marketing effectiveness, refine initiatives based on performance insights, and establish repeatable processes that support consistency and scalability.