Growth Marketing Manager

Puck Enterprises • Manning, IA

14h • Onsite

About The Position

The Growth Marketing Manager is Puck’s in-house marketing leader, responsible for translating company strategy into qualified pipeline, profitable product mix, and measurable growth. The role plans and directs marketing for the company’s products and services, partners closely with Sales on priority markets and accounts, and manages the people, agencies, budget, and reporting needed to deliver the annual marketing plan.

The manager leads the Marketing department, including work direction, coaching, performance management, staffing recommendations, and hiring and termination decisions in accordance with company policy. The position works primarily in a professional office environment, with visits to manufacturing areas and occasional travel for industry events, customer visits, demonstrations, conferences, agency meetings, or team activities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least five years of progressive experience in marketing, sales and marketing, demand generation, or a related commercial field.
• Demonstrated experience planning and executing marketing programs, managing budgets, and reporting measurable business results.
• Experience leading team members, agencies, vendors, or cross-functional programs.
• Competencies in strategic marketing and growth planning; commercial and financial acumen; Sales and Marketing alignment; market research, segmentation, and voice of customer; campaign planning, measurement, and attribution; budget management and forecasting; leadership, coaching, and resource management; communication; organization; initiative; teamwork; creativity; and problem solving.
• Experience with Adobe Creative Suite.
• Proficiency in photography, videography, and photo/video editing.

Nice To Haves

• Experience managing websites, social media, email marketing, and multiple media types.
• Experience with WordPress, WooCommerce, SEO, marketing analytics, and campaign attribution.
• Experience with a CRM or marketing automation platform, such as HubSpot or Salesforce, for pipeline tracking.
• Photography, videography, and video editing experience.
• Experience in manufacturing, agriculture, industrial, fire, military, or other relevant markets.

Responsibilities

• Own the annual marketing strategy, operating plan, and budget in line with company growth and profitability goals.
• Translate company revenue targets into market, segment, product, account, and campaign plans.
• Meet weekly with Sales to discuss priority products, strategic accounts, pipeline gaps, and market feedback.
• Define lead qualification criteria and the Marketing-to-Sales handoff, tracking leads from first touch through close.
• Lead market research, customer segmentation, competitive analysis, and voice-of-customer work to identify growth opportunities.
• Plan and execute integrated campaigns across digital, website, social media, email, print, video, public relations, events, and demonstrations; track cost per lead and conversion by channel.
• Coordinate promotions and product introductions with Sales and internal teams to maximize reach in target markets.
• Oversee catalogs, flyers, websites, videos, photography, and other sales materials, and track their contribution to sales.
• Maintain consistent branding, messaging, and quality across media; review and approve materials before publication.
• Manage the marketing team, outside agencies, content and campaign calendars, and resources to meet financial and operational goals.
• Monitor marketing-sourced pipeline, campaign return, budget performance, and forecast accuracy, and take corrective action when results are off plan.
• Present performance reports, forecasts, risks, and recommendations to the leadership team.
• Provide product and market expertise and contribute to the company business plan.
• Ensure marketing communications comply with applicable legal, copyright, privacy, advertising, and postal requirements.
• Lead Marketing department work direction, coaching, performance management, staffing recommendations, hiring, and termination decisions in accordance with company policy.
• Perform other duties as assigned.

Benefits

• Medical insurance through Wellmark Blue Cross Blue Shield, with a choice of a $2,000 PPO or High Deductible Health Plan; employee-only medical premium starts at $120 per month.
• Free Doctor on Demand virtual visits, covered at 100% on both medical plans.
• Dental insurance through Delta Dental of Iowa.
• Vision insurance through Delta Vision.
• Health Savings Account for eligible HDHP participants.
• Flexible Spending Accounts for health care, limited purpose, and dependent care.
• Company-paid Basic Life and AD&D Insurance, equal to one times annual earnings up to $50,000.
• Voluntary supplemental life insurance for employees, spouses, and dependents.
• Voluntary short-term disability coverage, replacing up to 60% of income up to $1,500 per week.
• Voluntary long-term disability coverage, replacing up to 60% of income up to $7,500 per month.
• Voluntary accident, critical illness, and hospital indemnity insurance through Mutual of Omaha.
• 401(k) retirement plan.
• Employee Assistance Program through Mutual of Omaha, offering free, confidential emotional, legal, financial, and personal well-being support 24/7/365.
• Full-time team members become eligible for benefits on the first of the month following 60 days of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager