Marketing Operations Associate

ConnectOne Bank • Union, NJ

1d • $27 - $33 • Hybrid

About The Position

The Marketing Operations Assistant supports internal and external stakeholders by coordinating collateral, managing digital channels, and driving operational initiatives. The role helps streamline product launches, execute performance-driven marketing campaigns, and coordinate digital channels across the organization. It is suited to someone eager to learn and grow in marketing operations while assisting with daily digital tasks, supporting cross-functional collaboration, and building foundational skills in analytics, automation, and channel coordination.

The position supports ConnectOne Bank’s People First focus and service standards. Responsibilities span product launch coordination, website content management, digital product communications, campaign analysis and reporting, collateral development, and marketing automation and nurture campaigns. The role works with Digital and Operations teams and business lines to coordinate product architecture, marketing, and communications.

Requirements

• Strong interest in and ability to support a People First approach.
• Intermediate knowledge of reporting tools such as Google Analytics, advertising platforms such as Meta, LinkedIn, and Google, and multi-touch attribution reporting.
• Familiarity with gathering consumer feedback, conducting competitor analysis, and summarizing survey or trend data.
• Experience working with a marketing platform such as HubSpot, Marketo, Constant Contact, or Mailchimp.
• Understanding of UTM parameters, campaign link setup, and tracking.
• Strong analytical skills.
• Strong organizational skills and ability to work within a matrixed team, internally and externally.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Excel or Google Sheets, including data cleaning, formulas, and Pivot Tables.
• Strong writing skills.

Nice To Haves

• Basic working knowledge of HTML/CSS for email template editing.

Responsibilities

• Support the Bank’s People First focus and rules of engagement, maintain a professional demeanor, work as an active team member, provide excellent client service, and help make CNOB “A Better Place to Be.”
• Assist with launching new products and releases and manage cross-functional implementation of the plan.
• Participate in product committees and contribute marketing and client perspectives to new product builds, setup, and enhancements.
• Manage website content, including product updates, blogs, and location listings.
• Partner with Digital and Operations teams on product architecture initiatives and communicate effectively with internal stakeholders, partners, and clients.
• Identify short-term and long-range marketing effectiveness issues, provide information and commentary for deliberations, and recommend options and courses of action.
• Manage day-to-day communications and marketing coordination for the bank’s digital products.
• Analyze campaign performance using analytics and data streams, uncover insights, measure conversions, develop reporting, and recommend strategies for future success.
• Develop collateral for internal and external use.
• Collaborate with business lines to identify marketing and communications collateral needs.
• Develop external-facing materials such as decks, one-sheeters, videos, and emails.
• Build and manage frameworks for marketing automation and nurture campaigns.

Benefits

• World-class health, vision, and dental benefits on day one.
• 401(k) with employer match.
• Hybrid work from home, depending on role.
• Employee appreciation events.
• Employee assistance programs (EAP).
• Wellness programs, including flu shots, preventive care, health programs, and service discounts.
• Tuition reimbursement.
• Employee discount perks.
• Community service events.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed