Marketing Manager/Director
Connect Homes
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Posted:
August 3, 2023
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Remote
About the position
As the Marketing Manager/Director at Connect Homes, you will be responsible for developing and implementing strategic marketing plans to achieve business objectives. Your role will involve enhancing brand awareness, attracting new customers, and fostering customer loyalty. This position requires a creative and analytical thinker with a proven track record in successful marketing campaigns, particularly in Paid Search, Content Marketing, and Email Marketing. You will also be responsible for managing the marketing budget, analyzing marketing data, and identifying opportunities for innovation and growth.
Responsibilities
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Conduct market research to identify market trends, customer needs, and competitor activities, and use the insights to inform marketing strategies.
- Collaborate with cross-functional teams to develop and implement marketing campaigns across various channels, including digital, print, editorial, social media, and events.
- Manage the creation of marketing materials, including website content, email, social media content, and sales collateral.
- Oversee the company's online presence, including website maintenance, SEO optimization, social media platforms, and email marketing campaigns.
- Analyze marketing data and key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and provide recommendations for improvement.
- Monitor industry trends, technologies, and competitive landscape to identify opportunities for innovation and growth.
- Manage the marketing budget, allocate resources effectively, and track expenses to ensure cost-effective marketing activities.
- Build and maintain strong relationships with media outlets, industry influencers, and strategic partners to maximize brand exposure and collaborations.
- Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and innovative work environment.
Requirements
- Develop and execute comprehensive marketing strategies
- Conduct market research to identify trends and customer needs
- Collaborate with cross-functional teams to implement marketing campaigns
- Manage creation of marketing materials
- Oversee online presence and marketing campaigns
- Analyze marketing data and KPIs
- Monitor industry trends and competitive landscape
- Manage marketing budget and track expenses
- Build and maintain relationships with media outlets and strategic partners
- Lead and develop a high-performing marketing team
Benefits
- Competitive salary and benefits package
- Opportunity for career growth and advancement
- Collaborative and results-driven work environment
- Access to the latest marketing trends, technologies, and industry best practices
- Strong leadership and mentorship opportunities
- Ability to work with media outlets, industry influencers, and strategic partners
- Opportunity to work in the innovative home construction industry