Marketing Manager

PeakMade Real Estate • Charleston, SC

19d • Onsite

About The Position

The Marketing and Sales Manager is an onsite team leader who works collaboratively with the Property Manager to achieve revenue, occupancy, resident retention, marketing, and leasing goals. The role also supports the training, development, and performance of the leasing team. The position focuses on property-level brand management, strategic marketing and advertising, lead generation, leasing performance, resident programs, events, and relationships with colleges, universities, vendors, and prospects.

Requirements

• A bachelor's degree in marketing, communications, business, real estate, or a related field is preferred.
• Experience in the multifamily industry in a sales, leasing, or management position is preferred.
• High degree of proficiency in PowerPoint, MS Word, and Excel.
• Proficiency in social networking, including Instagram, Facebook, YouTube, LinkedIn, and Twitter.
• Ability to read and write English fluently.
• Computer literacy.
• Self-starter who can take on responsibilities and initiate ideas.
• Strong customer service orientation.
• Flexibility and ability to prioritize tasks in a busy, changing environment.
• Knowledge of trending marketing techniques, particularly those directed to college students.
• Team leadership skills, including incentivizing and supporting the team and taking accountability for its success.

Nice To Haves

• Bachelor's degree in marketing, communications, business, real estate, or a related field.
• Multifamily industry experience in sales, leasing, or management.

Responsibilities

• Assist with property-level brand management and ensure the brand is appropriately represented in the community.
• Analyze sub-market trends and results to develop strategic marketing and advertising plans that generate qualified leads and align with business strategy and plans.
• Review targeting strategy, lead-generation quality, advertising, sales messaging, websites, and collateral for accuracy and relevance to lead-generation goals and brand awareness.
• Supervise planning, preparation, and implementation of lease-up events, renewal parties, property events, and competitions as approved by the Executive Director.
• Work with the Executive Director to help onsite staff build relationships with colleges and universities, vendors, and prospects.
• Develop annual property marketing plans.
• Develop and manage resident programs.
• Use established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
• Assist with market surveys and leasing reports as required.
• Prepare lease-related paperwork accurately and maintain thorough knowledge of it.
• Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as needed.
• Manage ILS providers, website updates, internet advertising, and bulk advertising opportunities.
• Create or review and manage property promotional items.
• Assist the Property Manager with training, developing, and supporting the leasing team.

Benefits

• Potential monthly commission
• Housing discount (varies by property)
• 15 days of PTO plus 2 additional Wellbeing Days
• Up to 12 weeks of paid parental leave plus one year of diapers
• 401(k) match
• Wellness initiatives, health team competitions, and reward programs through the LiveWell Program
• Employee Resource Groups
• Leadership training and growth opportunities
• Additional rewards and recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed