Marketing Manager

One Pass Solutions•Eden Prairie, MN

4d•$79,000 - $106,500•Hybrid

About The Position

One Pass is seeking an experienced, strategic Marketing Manager to support growth, awareness, and engagement across consumer and business audiences. The role supports the development and execution of integrated marketing strategies that strengthen the One Pass brand, generate demand, and equip clients with marketing tools that drive enrollment and utilization. The ideal candidate has a broad marketing background spanning B2B2C marketing, brand management, lead generation, and client-facing marketing support, and is organized, data-driven, collaborative, and able to manage multiple initiatives in a fast-paced environment. The Marketing Manager will support demand generation and lead-generation programs, develop client-specific marketing materials, contribute to consumer brand campaigns, and analyze campaign performance and market insights. The position works with growth, account management, creative, product, and digital teams to deliver effective, high-quality marketing programs. One Pass Solutions, Inc. offers a flexible work environment. It operates as a hybrid company in the Minnesota–St. Paul Twin Cities area, where team members are expected to work in the office three days per week. Remote work is also supported in a number of U.S. states. Employment is currently available to people residing in Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, and Washington, D.C.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
4–6 years of experience in marketing, brand management, demand generation, or related disciplines.
Experience supporting B2B marketing and lead-generation initiatives.
Experience developing and executing B2B2C marketing campaigns.
Experience creating marketing collateral, sales enablement materials, and client-facing communications.
Experience partnering across cross-functional teams to drive marketing initiatives and business results.
Strong project management skills and ability to manage multiple priorities and deadlines.

Nice To Haves

Experience in healthcare, wellness, fitness, benefits, or consumer subscription businesses.
Knowledge of employer-sponsored benefits, health plans, or member engagement strategies.
Experience working with marketing automation, CRM, and digital marketing platforms.
Familiarity with performance marketing, content marketing, and campaign analytics.

Responsibilities

Support demand generation programs targeting health plans, employers, brokers, and other strategic audiences.
Develop and execute lead-generation campaigns across digital, content, events, and partner channels.
Partner with the growth team to create marketing programs that accelerate pipeline growth.
Measure marketing performance and report on lead-generation metrics, campaign effectiveness, and ROI.
Develop client-specific marketing materials that support member acquisition, engagement, and retention.
Customize campaign assets to align with client brands, audiences, and market needs.
Manage production and distribution of marketing toolkits, communication materials, and enrollment resources.
Collaborate with growth and account management teams to support key client initiatives and launches.
Ensure marketing materials meet brand, compliance, and quality standards.
Support development and execution of integrated marketing campaigns that drive awareness, consideration, and engagement for One Pass.
Manage brand initiatives and ensure consistent messaging across consumer touchpoints.
Collaborate with creative, product, and digital teams to develop marketing assets and campaigns.
Help evolve brand positioning and value propositions based on market trends, customer insights, and business priorities.
Monitor campaign performance and recommend optimizations.
Analyze campaign performance and customer behavior to identify trends, opportunities, and recommendations.
Conduct competitive and market research to inform marketing strategies.
Use data and insights to improve audience targeting, messaging, and marketing effectiveness.
Track key performance indicators and communicate results to stakeholders.